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by firebrand • Uploaded: Aug. 14 '07 - Gallerized: Aug. '07

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Description: Mortgage company
Status: Unused proposal
Viewed: 8270
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Lets Discuss

thomas Aug. 14 '07

Excellent work! I think this mark is stronger than the other version. I see clearly books. Also, the negative space created is nicer than on your second version. I love the colours scheme you used to, very elegant. Altough, I prefer position and proportion of your second one.

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yaserahmad Aug. 15 '07

I like this logo, it is really easy to remember.

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OcularInk Aug. 15 '07

What up, Roy?! Hope you're having a good week. I agree with Thomas. This mark is much stronger, however, I also prefer the other layout and proportion between mark and type on the other version. Great colors too!

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firebrand Aug. 15 '07

@ dOc: Have you got a sixth sense? I'm a bit rattled at the moment as I've just taken the leap from the comfort zone into freelance uncertainty. Thanks for your feedback.. good idea, I'll post a third version and maybe one of the throw-outs. :)

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firebrand Aug. 15 '07

Thanks fellas*@ thomas: Some good points there, thank you!

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cresquin Aug. 15 '07

This is a very strong mark in color, but I think it needs to change for 1-color work. Perhaps an alternate version could have the lighter pages become outlines.**You always have to ask %22how will this look look when faxed or photocopied?%22

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firebrand Aug. 15 '07

@ cresquin: The outline's not a bad idea. It also works quite well in solid black with no tints at all. :)

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logomotive Aug. 15 '07

Drop shadow it. LOL!

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firebrand Aug. 15 '07

Haha... Where's my airbrush?

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logomotive Aug. 15 '07

rapidograph it, that way it will reproduce as a solid. ha

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firebrand Aug. 15 '07

Couple of old timers eh?**Anyway, it's gettin a bit late on this side of the pond. Better turn in. (-)

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robertscully Aug. 21 '07

firebrand I am loven this one alot, very smart and a simple read pardon the pun.**-rob

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firebrand Aug. 21 '07

Pardon excepted. %3B)*Cheers Rob!

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ghorsman Aug. 24 '07

Beautiful. Dare I say that a one-color version could use gray tints without too many repercussions to retain the aesthetic integrity. Besides, do people actually use a fax machine any more?

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firebrand Aug. 25 '07

Thanks, ghorsman. %3B)

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mdta Aug. 25 '07

I can definately see this on the spine of many books in the future...

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tiko1232 Aug. 27 '07

Great logo. Great colors :) Well done

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firebrand Aug. 27 '07

Thank you, mdta and tiko1232!

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admarcbart Sep. 17 '07

On second thought I retract my previous statement. Yours is much better with better execution and color scheme. %3B)

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firebrand Sep. 17 '07

Justice at last from officer O'Dell

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saawan Jun. 01 '08

Love the colors and concept. Nice mark.

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gthobbs Aug. 02 '08

Spent some time digging through your showcase again. Respect brother!

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firebrand Aug. 03 '08

Thanks, Glenn. I appreciate it mate.

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sbj Jun. 25 '10

nice concept..*hw ur client got name Pandora in 2008 before avataar :)

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firebrand Jun. 25 '10

Thanks. This was an unused concept. It has recently been purchased by a Californian mortgage company - in case you see it around!

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JoePrince Feb. 19 '11

Phenomenal Roy, great looking piece.

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