Lightswitch Brand & Motion Design

by dwit • Uploaded: May. 13 '09 - Gallerized: May. '09

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Description: It took me a while to think of a way to present the word, "Lightswitch" interestingly. A bit too cliche, Lightswitch has so many associations that come with it—lightbulbs, lighters, switches, matchboxes and so on. So I decided to take a different route and get the light from a different source. Here it is! The logo was designed to work on medium to larger sizes. It doesn't have to scale down extremely because the company won't use it that way anyway. It was also intentionally made to be a little friendlier than the typical sans serif logotypes that many design companies use. Also, the company is partly dealing with motion graphics, which is why I also made the fish to be animate-able. :)

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JMC May. 13 '09

Hahaha Excellent!

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cerise May. 13 '09

Wow...That's clever I love it

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cseven May. 13 '09

Nice bit of left-field thinking and a cool logo.

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Brandsimplicity May. 13 '09

Love the big fellas personality.

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dwit May. 13 '09

Thanks JMC, cerise, cseven, Brandsimplicity! I really worked hard on this one. :)

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leoramires May. 13 '09

hahhaha......so funny! very nice!

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gyui May. 13 '09

i love this, this is freaking awesome :)

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designabot May. 13 '09

lol... so simple and fun.*love the perspective on the teeth

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Type08 May. 14 '09

This is great! cool concept! I remember that one from 'Finding Nemo' to! :)

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firebrand May. 14 '09

Haha, marvellous. D:

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OcularInk May. 14 '09

Very clever. Way to think outside of the box.

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penflare May. 14 '09

yeah i like this great job

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dwit May. 14 '09

Sorry won't be able to reply to everyone. But really, thanks for all the comments! :D It's an honor.

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mentelibre1 May. 14 '09

que buena idea y que buena mascota, me gustaria que tuviera un color mas amigable por que se siente muy serio, pero esta genial el resultado

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nido May. 17 '09

cool.. had an idea for this fish too.. but again.. nice work!

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jennyb May. 20 '09

Wow...this is definitely a unique approach to this brand's name...excellent work!

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gold coast website design May. 21 '09

Very cool. Would make a great T-shit design.

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awesomeomen Jul. 08 '09

Hey Dwit! Great work! How much do you charge for your logo design?

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lundeja Dec. 02 '09

Logo, logo 5 dollar!

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alexanderspliid Dec. 02 '09

How can that be rentable? Who the hell wants to first of all steal other peoples work, and re-sell it. And secondly not even deliver them... For silly 5 dollars. jeez!

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