by dwit • Uploaded: May. 13 '09 - Gallerized: May. '09
It took me a while to think of a way to present the word, "Lightswitch" interestingly. A bit too cliche, Lightswitch has so many associations that come with it—lightbulbs, lighters, switches, matchboxes and so on. So I decided to take a different route and get the light from a different source. Here it is!
The logo was designed to work on medium to larger sizes. It doesn't have to scale down extremely because the company won't use it that way anyway. It was also intentionally made to be a little friendlier than the typical sans serif logotypes that many design companies use.
Also, the company is partly dealing with motion graphics, which is why I also made the fish to be animate-able. :)