ELEPHANTE
by doraemon74 • Uploaded: Jan. 23 '14
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Description:
The letter " E" is an internal processing between the rational and the irrational , a little bit instinctual and is the junction point for excellence symbol of continuity and transition.
The creative concept is based on the fusion and superimposition of the letter " E" with the tiny animal's head whose forms show remarkable similarities .
The brand aims Elephante with a minimal image : solid , yet elegant and consists of two complementary visual elements (symbol and logo) that derive their expressive power from the combination of the same.
The color coding draws on the coloration of the mammalian epidermal preferring shades of gray tending to dark.
The use of a texture vector gives the logo an aspect of great vintage effect .
The gray symbolizes the "background noise " representing a mindset characterized by objectivity and balance because it is seen as the color that contains both the " white " and the " black ", as good and evil.
Status:
Client work
Viewed:
3411
Tags:
animal
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elephant
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music
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rock
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