Arrow Inc

by cream5 • Uploaded: Jul. 19 '12 - Gallerized: Nov. '12

31324db8e5dc9a4086153ac0e8153dcc.png

Description: Arrow Inc is a communications startup and the client requested for a negative design concept because there were too many plain logomark arrow logos as it is.So he requested for a more intelligent design.There is an A in negative space and an arrow pointing towards the company name. edit: Unused.

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Status: Unused proposal
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Tags: vivid clarity security systems
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Jedah Doma Jul. 19 '12

Very nice combination of type and symbol. Love it.

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nydesign Jul. 19 '12

thank you! tried all sorts of combinations and then ended with this:D

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nydesign Jul. 21 '12

thank you... brainstormed a bit to get there.

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zt Jul. 21 '12

very good concept

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nydesign Jul. 21 '12

thank you. appreciate the comments :D

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williamfocus Jul. 21 '12

Awesome use of negative space :)

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nydesign Jul. 22 '12

thank you williamfocus:D

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mr.purple Jul. 24 '12

Like it - pretty unique vision.

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scismatica Aug. 14 '12

as someone already said, clever!!

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Atomicvibe Aug. 15 '12

Well Abi, I'd say you nailed this one. This is really clever and simple, and seems to fit the brief completely.

One thing though: If the official name of the biz is "Arrow Inc.," don't you have to include the "Inc." part in the logo?

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nydesign Aug. 15 '12

thanks jon, scismatica.
Jon: To my knowledge in the logo per se you dont need to add the Inc, or LLC or whatever else suffix they got. As their registered trademarked name it's ARROW, Inc. Some clients keep the inc in the mark and some don't from what i've seen but legally there's no issues here. Another thing is the client didn't want the Inc part in it either.

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nydesign Aug. 15 '12

Forgot to edit, this turned out to be unused :/

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designabot Aug. 21 '12

Simple and sensational

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Logoboom Aug. 24 '12

What a shame they didn't go for this. A timeless beauty.

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itsgareth Aug. 25 '12

It's definitely a clever solution. I can't help see a traffic cone

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nydesign Aug. 27 '12

thanks logoboom. yeah didn't get used.

thanks lefty, itsgareth!

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type and signs Aug. 27 '12

missed this ... very nice piece !!

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THEArtistT Aug. 27 '12

did they go with another idea of yours? if so would like to see it. if not, they totally missed out in a big way. or was the startup a no go?

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nydesign Aug. 27 '12

Thanks Bernd and THEartist.

THEArtist : Nope, I think they're holding off as of now.

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nydesign Nov. 01 '12

woah just noticed! thanks guys!

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virguard Nov. 01 '12

In a world filled with negative space Fedex logo\'s, you have provided me with yet another \"aha!\" moment when it comes to arrows. Kudos! V

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CHINOOK Nov. 02 '12

You nailed it, very nice!

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nydesign Nov. 04 '12

thanks virguard, flattering. thanks chinook and john!

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MrAnderrrson Nov. 30 '12

Nice, clean design. I didn\'t notice the \"A\" in the negative space right off the bat. It\'s nice that it\'s subtle, but it\'s there. What stood out to me was more of the \"traffic cone\" although it\'s obviously an arrow. Maybe a traffic company called arrow could use this too :) Overall, I love it!

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nydesign Dec. 01 '12

thanks sabb, midgar, Anderrrson! Anderrrson: OOh didnt see the cone till you mentioned, interesting! Yeah, this one is just sitting in the back burner for now.

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markstuckert Dec. 04 '12

Perfect idea. Brilliant. What surprises me most is how unforced the perspective(s) feel %u2014 fantastic!

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taylorfx Dec. 06 '12

Very smart, very clever. Love it!

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Mesro1 Dec. 03 '13

AWESOME! Very clever solution!

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