Good to see nice brands in a sea of crappy logotypes. I wonder WHY great corporations take some design agencies more based of their fame then it's work**just compare this with the Pepsi's new logo and see who wins. 100 x 0.
This is brilliant, but probably too subtle for most as clashmore said. I would bet it will read better reversed. Try a stripe of color behind it the same height as the letters, but with a slightly different color hue for %22i%22. Just a thought.
does ft have anything to do with fit here? logos like these are great%3B other logo designers obviously pick up on these quickly and love the cleverness, but the general public, I feel not so much. Most people don't even know of the arrow in FedEx, so do you think they'll really see and read this as fit, whether it's the 2nd,3rd, or 100th time looking at it, instead of the US abbreviation for feet, ft? Maybe if you told us what subject matter the concept was for, it would help.
Lets Discuss
I have always admired this concept.
Replygood!
ReplyVery strong.
Replybrilliant!
Replythanks :)
ReplyVery tight fit. Nice!
Replycooooooool
Replyincredible
ReplyCool
ReplyWow, very cool
Replyclashmore - there is another version which is more readable, i personaly prefer to present this version in this site :)
ReplyGood to see nice brands in a sea of crappy logotypes. I wonder WHY great corporations take some design agencies more based of their fame then it's work**just compare this with the Pepsi's new logo and see who wins. 100 x 0.
ReplyThis is brilliant, but probably too subtle for most as clashmore said. I would bet it will read better reversed. Try a stripe of color behind it the same height as the letters, but with a slightly different color hue for %22i%22. Just a thought.
ReplyI love this but where have I seen this before?
Replyvery clever!
Replydoes ft have anything to do with fit here? logos like these are great%3B other logo designers obviously pick up on these quickly and love the cleverness, but the general public, I feel not so much. Most people don't even know of the arrow in FedEx, so do you think they'll really see and read this as fit, whether it's the 2nd,3rd, or 100th time looking at it, instead of the US abbreviation for feet, ft? Maybe if you told us what subject matter the concept was for, it would help.
ReplyThis is great! and so simple :)
ReplyWow never seen this, really like it.
ReplyI've seen this around the Internet, but never knew who it belonged to. Very nice stuff.
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