by cleos • Uploaded: Oct. 23 '08


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fogra Oct. 23 '08

I have always admired this concept.

gthobbs Oct. 23 '08

Very tight fit. Nice!

cleos Oct. 24 '08

clashmore - there is another version which is more readable, i personaly prefer to present this version in this site :)

Matheus Oct. 24 '08

Good to see nice brands in a sea of crappy logotypes. I wonder WHY great corporations take some design agencies more based of their fame then it's work**just compare this with the Pepsi's new logo and see who wins. 100 x 0.

THEArtistT Dec. 30 '08

This is brilliant, but probably too subtle for most as clashmore said. I would bet it will read better reversed. Try a stripe of color behind it the same height as the letters, but with a slightly different color hue for %22i%22. Just a thought.

bartodell Dec. 30 '08

I love this but where have I seen this before?

onesummer Jul. 26 '09

does ft have anything to do with fit here? logos like these are great%3B other logo designers obviously pick up on these quickly and love the cleverness, but the general public, I feel not so much. Most people don't even know of the arrow in FedEx, so do you think they'll really see and read this as fit, whether it's the 2nd,3rd, or 100th time looking at it, instead of the US abbreviation for feet, ft? Maybe if you told us what subject matter the concept was for, it would help.

joanna malik Aug. 02 '09

This is great! and so simple :)

JoePrince Dec. 26 '10

Wow never seen this, really like it.

Chad Sanderson Dec. 26 '10

I've seen this around the Internet, but never knew who it belonged to. Very nice stuff.


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