Praxis Beer

by burocratik • Uploaded: Jun. 13 '08


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Description: Praxis is a new beer that will be produced and sold in a bar in Coimbra. The client wanted an Identity that would immediatly point to Coimbra and its traditions (Coimbra is a very important university city), and the solution of simply using the plain black associated with city’s student community was highly effective. The logo itself is a typographical flowsheet of the process of beer production held by the production unit, giving the modern/medieval look the client was looking for.
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Lets Discuss

sdijock Jun. 13 '08

This isn't a logo, it's a diagram. The word %22PRAXIS%22 is a logo, but this in it's entirety is not. A logo is something that should be immediately recognizable to the viewer. It needs to convey a message in a split second as sometimes that's all the time the viewer has to offer. You're asking the viewer to hang out for a while and follow a meandering visual path with a ton of minute details. Good luck!

homercavazos Jun. 13 '08

You should try to convince your client that this is too much detail. the graphic elements are nice, but too much for a brand logo. have you thought of incorporating some of the processes of the beer production into the word PRAXIS? What about the wheat image as the letter %22i%22 in %22Praxis%22. just an idea. even if they are out of order. besides, who wants to give away the secrets to your formula. **good luck. clients aways become art directors with me too.

THEArtistT Sep. 26 '08

Until I read your description, I was sure it was the logo, in the upper right, accompanied by a separate diagram. This is the entire logo? It's a little crazy and, as the other two have said, it is not a logo. A logo can be shrunk down to be printed on a pen or golf ball and still be recognizable. Or, in the opposite sense, be blown up to the size of a building and be easily recognizable. That diagram won't work in either case. Shoot, I would bet poster size is the only size it can ever work in decently.


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