by burocratik • Uploaded: Jun. 13 '08
Praxis is a new beer that will be produced and sold in a bar in Coimbra. The client wanted an Identity that would immediatly point to Coimbra and its traditions (Coimbra is a very important university city), and the solution of simply using the plain black associated with city’s student community was highly effective.
The logo itself is a typographical flowsheet of the process of beer production held by the production unit, giving the modern/medieval look the client was looking for.
Status: Nothing set