Lojas Viva

by burocratik • Uploaded: Jun. 13 '08


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Description: Lojas SempreViva are a network of bazzars established in 7 towns in the center of Portugal: Gouveia, Seia, Oliv. Hospital, Abobada, Viseu, S. Romão and Carregal do Sal. The identity was an old clipart butterfly whose colors (green and blue), and general layout, meant that it couldn’t compete with the new multinational stores that have been progressively taking over from the local retail shops in recent years. The rebranding solution was to enhance and celebrate the individual towns as part of the brand by taking advantage of the “viva” word (signifying “Live!” in English) and associating the name of the store as a celebration of local life and wellbeing: Viva Gouveia, Viva Seia, etc. The brand consists of a more dynamic and brighter butterfly alighted on the “I” dot. The more vibrant and warmer colors encourage serenity, imparting a feeling of wellbeing to the clients. The custom typography extends the warmth and smoothness of the brand. Viva Stores– Celebrating Life™.
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