Hip Pups v.1 - full lockup

by atomicvibe • Uploaded: Jul. 18 '11


Add to Pad (In 4 Pad s )

Description: This fictitious company logo is the result of happenstance typographic exploration. I was playing around with H and I letterforms set in Platelet, and, after placing the I within the H, I noticed that it started to look like a dog face. After some modification, and with the addition of a curved P for an extended dog tongue, the resulting typographic illustration spelled "HIP." I thought it would be fun to name this fictitious company Hip Pups, which could be a shop that sells high-end dog accessories. The Registered symbol is integrated creatively into the mark by spelling "RUFF!"
Status: Just for fun
Viewed: 3948

Lets Discuss

atomicvibe Jul. 18 '11

Thanks for the floats, you guys!

hitbyreindeer Jul. 18 '11

love the look on this one! the style is very hip for sure :)

ScoobyOne Mar. 10 '13

Like the dog, the colors, the style.

samdemastrie Mar. 10 '13

Always loved this one!


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