ATOMICvibe - v.2

by atomicvibe • Uploaded: Apr. 18 '11

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Description: Redesign of my logo. I define ATOMICvibe as the "a-HA!" moment of clarity in the creative process. Like nuclear fusion, it's when tiny ideas coalesce, and then explode into beautiful design. The logo visually depicts this creative reaction. Forming abstract A & V shapes, the converging hands cradle the tiny beginnings of a big idea, fusing them until they discharge a shockwave of creativity. The custom type, designed to perfectly integrate with the mark, is meant to symbolize electron paths. Heavily inspired by retro imagery from the Atomic Age: science, the Space Race, Sputnik, the iconic George Nelson Ball Clock.
As seen on: atomicvibe
Status: Client work
Viewed: 3294
Tags: rounded rounded type custom type dots
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atomicvibe Apr. 18 '11

I figured the mark could use a little definition (highlights on the hexagon and hands), and slightly thicker-stroked lines. Any thoughts?

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richardbaird Apr. 18 '11

I personally would strip this all down, its too complicated. Focus on the hands and getting the type right.

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megashred13 Apr. 19 '11

I think your mark is cool but the type is what is making it seem complicated IMO....

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atomicvibe May. 04 '11

Thanks for the comments, guys. Regarding the type being too complicated, is it the dots you're having a problem with? Overall readability?

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richardbaird May. 04 '11

Not really, it's the overall choice of letter-forms, they feel awkward, I would look at an alternative, something cleaner and simpler.

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atomicvibe Jun. 23 '11

Hey guys, check out my new business card which uses this logo: http://bit.ly/iqsWSt

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rudy hurtado Jun. 23 '11

The cards are great! nice job.

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atomicvibe Jun. 27 '11

Thanks, Rudy! Loving your showcase, btw.

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megashred13 Jun. 28 '11

Just saw your cards on Creattica and I have to agree with Rudy, they are wicked awesome!

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atomicvibe Jun. 29 '11

Thanks, Jordan. I appreciate the kind words :)

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atomicvibe Jun. 29 '11

Here's the link to the Creattica showcase, which details my design rationale: http://bit.ly/jSggMr. The card is also featured on Card Observer: http://bit.ly/kN9Uwl and Cardview: http://bit.ly/m2CUGN

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Bernd Jul. 21 '11

cool sign - great type - love it !!!

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atomicvibe Jul. 21 '11

Thanks for the feedback, Bernd!

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marscall Jul. 26 '11

You've done a really good job! I've been dweling for some time now trying to figure out my own visual identity... discarded many things and finally working on some cube shape tings. Not an easy task for me mate, but you've succeded!

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atomicvibe Jul. 27 '11

Thanks, Martin! Branding oneself is one of the most challenging tasks a designer can face, and this one took forever to get to this point. If you have some time, check my ATOMICvibe identity development Flickr set to get a glimpse into my thought process: http://bit.ly/r5wzyE The set reads like a blog, so if you start at the beginning and work your way through each page, you'll see my design process unfold. This may not be the identity I live with forever, but it's going to stick around for a while, considering I recently had 1000 fairly expensive biz cards letterpress printed!

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marscall Jul. 28 '11

You had lots of evolution there! You even had a Captain Atomic! :D It's a though path, but it must be walked sometime.**And those new biz cards are sick, not cheap indeed, but worth it!

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atomicvibe Jul. 28 '11

Thanks for checking that stuff out, Martin! Yeah, I love that little Captain Atomic character I sketched out. Maybe one day I'll develop it into something.

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contrast8 Jul. 29 '11

quite like the mark, but you need to rethink about typography:)

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atomicvibe Jul. 31 '11

Yeah, others have said that. I respect all of your opinions, but unfortunately, this is a done deal for now, since it's on printed biz cards.

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lukelovesyou Aug. 08 '11

like the concept and mark.. you maybe need to try with a different typeface :)*

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ColinTierney Aug. 23 '11

you feel that earthquake buddy?

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atomicvibe Aug. 25 '11

%5EFunny thing was that I was at work in Silver Spring, and I *heard* it, but didn't feel anything. At first, it sounded like a very sudden, LOUD hailstorm, but when I looked out my window, all I saw was bright sun. A few seconds later, people were flipping out in the hallways, talkin' 'bout %22ZOMG ERFQUAKE WE'RE GUNNA DIE!!!%22

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justinbakerdesigns Sep. 09 '11

Jon, are you on dribbble?

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atomicvibe Sep. 14 '11

Nope, I've been so busy with 800trillion other things, I haven't had a chance to make it over to Dribbble yet. Or Forrst. Or to update my HORRIBLY out-of-date, piece-o-crap Behance page. These are things I definitely want to tackle, though... at some point.

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atomicvibe Sep. 18 '11

My AV biz cards won the international award of 'Design of the Day' for 9/17/11 over at Design and Design, and will be featured in their year-end compendium, 'DesignandDesign.com Book of the Year Volume Four.'**http://bit.ly/avcards-design-and-design

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designtofeel Sep. 18 '11

Congratulations, Jon. Those cards are mega-awesome.

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Hayes Image Sep. 18 '11

%5E They are :) I have a spare Forrst invite if you're interested Jon.

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atomicvibe Sep. 19 '11

That would be great, Josh. Thanks! And thank you guys for the compliments.**If you're unfamiliar with Design and Design, you should check it out. Much like Creattica, they're super-selective about what they choose to feature on their site, but everything they select to feature is also judged by their jury for a) the Design of the Day awards, and b) publishing in their end-of-year books. The best part about this is that, unlike so many other design competitions and book publishing calls-for-entry, there are no registration or submission fees.**Admittedly, my current Design and Design gallery is the first batch of work they've selected to feature on their site, and I've been submitting stuff for a couple of years now.*http://bit.ly/av-design-and-design-showcase

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chanpion Sep. 19 '11

Mate, those cards rock! Printing fluoro, now thats brave...and pulls it off. Well done!

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atomicvibe Sep. 20 '11

Thanks, Norman! Do you know how long I've waited to print something in fluorescents? A LONG TIME, that's how long. From very early on, I knew I wanted to use fluorescents in the ATOMICvibe branding, and Pantone 805 definitely makes a statement. It also really coincides with the %22atomic,%22 and %22nuclear%22 themes.

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oski Sep. 30 '11

Why I never floated this one is so good! FIXED!

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atomicvibe Oct. 06 '11

Hey thanks, Radek! I appreciate the comment :)

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