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Description: Visual identity for a hypothetical cleaning supply and equipment retailer. When viewing this mark, the first thing most will see is the orange C contained within a gray ring. However, upon further inspection, the C becomes a circle, representing the "spot," with a vacuum cleaner head coming in at an angle. This clever visual twist will keep the viewer's eyes fixated on the mark for a longer duration, resulting in strong brand retention. The type for "The Clean Spot" is custom, and is based on the notched, gray outer ring of the icon.
Status: Just for fun
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