Aurum

by VERG • Uploaded: Aug. 11 '11

127bec51e6ca9d680fd4857ea0476bfd.png

Add to Pad (In 1 Pad )

Description: Mark for FX trading software. Two A's flipped presenting up and down arrows (nature of the market) whilst also forming an X (and lions head). Aurum is the Latin word for Gold.
Status: Client work
Viewed: 2332
Share:  

Lets Discuss

Bernd Aug. 12 '11

not bad ... not bad

Reply
atomicvibe Aug. 12 '11

Hmmm...I like the concept of the up and down arrows, and the fact that they form a lion's head is interesting. And the mark is very visually appealing. But I have a few questions:*1) Why a lion's head? I know that the bull and the bear are symbolic animal representations of finance, but is a lion particularly significant to the foreign exchange world?*2) The *idea* behind representing the ever-changing fluctuation of the market via up %26 down arrows demonstrates that you're thinking, but I'm not sure companies associated with finance want to acknowledge down-trends in their marks. Seems to me that they would only want to accentuate the positive aspects, i.e., making money when the market is good.*3) The X. Not sure what this represents. Does it stand for %22exchange%22? Again, a big X in a mark that is associated with money might not be the way to go. The X symbol is mostly associated with bad things.*4) I love your type. The M might be a little awkward, but I totally see why it looks that way.*Overall, I think you're close in many ways, but I feel like there's a bit more you should explore with this one.

Reply
Lecart Aug. 12 '11

The mark is really nice, but the type is a bit too much, imo. I especially dislike the M.

Reply
vergad Aug. 13 '11

jon, i absolutely love your astute eye. I'll go through each point you raised*1) The lions head was totally unintentional - i never saw it until someone spotted it on dribbble. Now i can't see anything but the lions head. It bugged me at the start as i didn't see the relevance, but It received some positive feedback from creatives so i thought i might run with it anyway as an option. I don't know... pride, security, strength... meh (too contrived)!*2) I'm not too phased by this as it's foreign exchange, which is different to the stock market. Currencies going up or down can be a positive thing depending on which side your trading from.*3) Interesting point this one. the X is meant to represent the X from FX but i guess without the F it's inconsequential.*4) probably where my main concerns lie and it's mainly with that M (i'm hearing you Lecart).*I didn't have the luxury of time with this assignment (shouldn't use that as an excuse), but all these things i'll definitely take on board and work on as i too am not 100%25 with this bad boy yet. *Thank you for taking the time to comment Jon - as i have mentioned before... big fan of your comments!

Reply
atomicvibe Aug. 16 '11

You got it, Matt. Just doing my part to help out around here.

Reply
vergad Aug. 16 '11

good job fella... good job!

Reply

Please login/signup to make a comment, registration is easy