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Let me preface this by saying that I really love your thought process (for all your work) via your detailed glimpses into the evolution of your jobs. Showing final executions are great, but I love seeing all the effort that designers put into their work. So kudos to you for all that. And turbo-kudos for the fact that you seem to use custom type a lot. Now, moving on to this mark, I like the dynamism, but despite the fact that I know the icon is *supposed* to be a T, the way you've rendered it makes it look like an F, so my mind always wants to read %22FOURTEXT.%22 Perhaps if the middle section of the T had the same width as the bottom section, it would read better.

Oh no Jon! All i can see is Fourtext now. Nooooo!!!! I must say thank you for everything you said, including the feedback about the T. It's early stages for this design so i will take that into consideration and repost. I wonder whether moving the mark to the other side of the word would be an easy fix. thanks again.

I'm not sure that would solve the issue. That shape is undoubtedly F-like, so no matter where you put the icon, I think it will always read as an F. Maybe less slant would help?*

I saw a pistol with a partial target bullseye from a distance as well. Only up close did I see the 'T'

Struth! a pistol? I best be tweaking this.

*UPDATED - thanks for the feedback guys. first step has been making the bottom two elements of the %22T%22 the same size.

Matt you have really good style.

amazing

@ oski... that's a very well received compliment - thank you very much. *@ bernd... cheers legend!