Tourtext

by VERG • Uploaded: Jul. 20 '11

31fd32ba5a1a3512a8a14555d25b5796.png

Add to Pad (In 2 Pad s )

Description: Full project HERE
As seen on: BEHANCE
Status: Work in progress
Viewed: 2736
Tags: design agency matt vergotis verg advertising verg
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Lets Discuss

atomicvibe Jul. 21 '11

Let me preface this by saying that I really love your thought process (for all your work) via your detailed glimpses into the evolution of your jobs. Showing final executions are great, but I love seeing all the effort that designers put into their work. So kudos to you for all that. And turbo-kudos for the fact that you seem to use custom type a lot. Now, moving on to this mark, I like the dynamism, but despite the fact that I know the icon is *supposed* to be a T, the way you've rendered it makes it look like an F, so my mind always wants to read %22FOURTEXT.%22 Perhaps if the middle section of the T had the same width as the bottom section, it would read better.

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vergad Jul. 21 '11

Oh no Jon! All i can see is Fourtext now. Nooooo!!!! I must say thank you for everything you said, including the feedback about the T. It's early stages for this design so i will take that into consideration and repost. I wonder whether moving the mark to the other side of the word would be an easy fix. thanks again.

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atomicvibe Jul. 21 '11

I'm not sure that would solve the issue. That shape is undoubtedly F-like, so no matter where you put the icon, I think it will always read as an F. Maybe less slant would help?*

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cnasshan Jul. 21 '11

I saw a pistol with a partial target bullseye from a distance as well. Only up close did I see the 'T'

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vergad Jul. 21 '11

Struth! a pistol? I best be tweaking this.

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vergad Jul. 21 '11

*UPDATED - thanks for the feedback guys. first step has been making the bottom two elements of the %22T%22 the same size.

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oski Aug. 16 '11

Matt you have really good style.

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vergad Aug. 16 '11

@ oski... that's a very well received compliment - thank you very much. *@ bernd... cheers legend!

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