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Interesting Mikey.

I'm enjoying this :D

The edge of the R may probably use more contrast (a drop shadow?). Really interesting idea with using the measuring tape though.

Cool concept

Smart!

You know what, you could almost curl the tape back to form the R here, that would be Ubber cool, but might be hard to do. Regardless this concept is solid bro.

%5E Yes, this is nice Mikey, good concept.

Thanks for all the great comments everyone.*@ epsilon. Yeah been toying with that. Went with a deeper yellow gold to get more contrast for the %22R%22, but haven't pushed it much farther than this so far. Tried an outline , but not the shadow, got a bit distracting with the ruled lines. Still working on it. They have all white trucks, so i should be fine.*@ Mike. Nice suggestion with the curled tape, I'll have to toy with that also. thanks. Waiting on clients feed back.

Clever stuff Mike!

Well, it's a winner in my book regardless of what you clients decide.

%5E%5EThanks to both of you talented Mike's for the comments, much appreciated.

totally agreed

The more I look at it, the more I like it:)*

nice work here.

Thanks, chirs, rokac and lumo.

I meant %22CRIS%22. sorry, me bad. :)

Love the concept! Very unique. Is it just me or does the 'R' symbol look like it's a little too far to the right of the blue rectangle? Maybe it's an optical illusion, but it doesn't seemed centred on the Y axis.

koodoz, thanks, it was a hair to far right. It is corrected.*It was deceiving because of the right side of the %22R%22. Nice catch.

Unique work here very nice

Very nicely done mate!!

This is a very fun concept Mike.

loving this Mikey, very unique

Nice idea. Curious: is this supposed to resemble measuring tape? I think that's so. **That being said...as measuring tape has a variation between measurements %5Binches on top, centimeters on bottom%5D when you look at it...both top and bottom look to be the same measurement here. **Unless there's a measuring tape/ruler out there that's the same on both top and bottom, you might want to consider altering that, especially since it's likely their peers will notice that when first viewing it, client included. I could be off here, as I haven't looked at a measuring tape in a while. But, you might want to see if that's the case. *

JF has it right.

%5E yes, it has but that would imply different values too, and a (much) smaller %225%22%3B this execution is just suggestive, doesn't have to be accurate, at least this is how i see it.

Elegant concept!

some thing new n cool.. nice

Lovely concept.

Another great one Mikey.

Thanks for all the nice comments everyone.*@JF. yeah I get what your saying as far as the different measurement lines. Tried it in my rough sketches, just added what i thought as distracting. I was looking for something more stylized, simplistic and suggestive. I thought this got me there. But you have a good point. thanks for letting me know your thoughts.

I like it the way it is. By adding two different lines, you would create a lower quality design. I got the message instantly.

%5E I totally agree.

I'd like to see this reversed out just for looks.

Great concept. I'm with Lecart's thought rationale.

Fresh idea, Mikey.

Fantastic work!

Thanks for all the feed back and great comments.*I have loaded this sample of a reversed out version (Mike, as you suggested) so I could see for myself how it looked. Also made the %22R%22 without the slight curve. Thanks for the input. Client likes it, last I heard anyway. I'm sure its with all 5 R's (all 5 bother's) to discuss. Committee....could be in trouble.

Nice work!

thanks, sebastiany.

very nice designed. check out my logo. just search for tentcamper and comment.

nice stuff mike.

Super clever and unique. Congrats.

nice one, mike :)

Great one, Mike!

thanks for the nice comments everyone. really appreciate it.

Very interesting...

thanx, unique.

Very unique %26 smart. I like 5R mark.

Thank you, Andrius.

This is great Mike

thanks, Edgar. appreciate it!

This is a great one Mikey.*

Geez this is fresh and so trademarkable. A shame the client can't see that.

Jeffery and Glen thanks for the comments. I have changed the status on this one. The client did approve the design. They are just really slow about changing out all their material so far.

this is classic ... amazing stuff :) !

Thanks, Julius.