University of California

by LumaVine • Uploaded: Dec. 13 '12 - Gallerized: Dec. '12

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Description: UC rebranding hypothetical design solution. The goal was to retain the heritage and prestige of the old seal but bring the modern updated look of the new (and much hated) redesign. I kept the book, star, and ribbon from the original seal, and included a layout and C similar to the new monogram. Hopefully a sucessful integration of a fresh new look with what the petitioners didn't want to loose?
Status: Just for fun
Viewed: 9014
Tags: icon logo brand
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Lets Discuss

ladygrey Dec. 15 '12

It\'s very cool & clever, Luma!

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anghelaht Dec. 16 '12

this is MEGA-better than their current logo! Great job, LumaVine!

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lumavine Dec. 18 '12

Thanks so much LadyGrey, Andhelaht and Antonio! I wonder what the petitioners think of this one? Maybe I will be protested too ;)

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brammoolenaar Dec. 18 '12

Send this to them. Maybe they will end up hiring you! ;)

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lumavine Dec. 19 '12

Thanks for the support Brammoolenaar!

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Rokac Dec. 20 '12

Excellent work Luma!

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pausedsn Dec. 20 '12

You did it! Smart update IMHO.

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ColinTierney Dec. 20 '12

now this is a rebrand. easy to look at, some thought behind the concept and paid homage to the original seal. great job, luma.

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effendy Dec. 20 '12

Great! Congratz Luma!

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lumavine Dec. 21 '12

Thanks, Thanks Thanks! You guys rock!!!

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bobsil1 Dec. 21 '12

Really like it. The star echoes the seal, the notch looks like a bookmark, you still have a subtle U without a whale tail. Great job.

You should do a version in blue and gold though :)

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BORINAGGE Dec. 23 '12

A bazillion times better than the one they have!

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lumavine Dec. 28 '12

@bobsil1 Good eye! You picked up on some of the subtle imagery!

@Borinagge Thanks so much! I doubt they will be interested anyway...

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lumavine Mar. 19 '13

Thanks Russ! I'm glad you are not alone in that opinion!

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