University of California

by LumaVine • Uploaded: Dec. 13 '12 - Gallerized: Dec. '12


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Description: UC rebranding hypothetical design solution. The goal was to retain the heritage and prestige of the old seal but bring the modern updated look of the new (and much hated) redesign. I kept the book, star, and ribbon from the original seal, and included a layout and C similar to the new monogram. Hopefully a sucessful integration of a fresh new look with what the petitioners didn't want to loose?
Status: Just for fun
Viewed: 10980
Tags: icon logo brand

Lets Discuss

ladygrey Dec. 15 '12

It\'s very cool & clever, Luma!

anghelaht Dec. 16 '12

this is MEGA-better than their current logo! Great job, LumaVine!

lumavine Dec. 18 '12

Thanks so much LadyGrey, Andhelaht and Antonio! I wonder what the petitioners think of this one? Maybe I will be protested too ;)

brammoolenaar Dec. 18 '12

Send this to them. Maybe they will end up hiring you! ;)

lumavine Dec. 19 '12

Thanks for the support Brammoolenaar!

Rokac Dec. 20 '12

Excellent work Luma!

pausedsn Dec. 20 '12

You did it! Smart update IMHO.

ColinTierney Dec. 20 '12

now this is a rebrand. easy to look at, some thought behind the concept and paid homage to the original seal. great job, luma.

effendy Dec. 20 '12

Great! Congratz Luma!

lumavine Dec. 21 '12

Thanks, Thanks Thanks! You guys rock!!!

bobsil1 Dec. 21 '12

Really like it. The star echoes the seal, the notch looks like a bookmark, you still have a subtle U without a whale tail. Great job.

You should do a version in blue and gold though :)

BORINAGGE Dec. 23 '12

A bazillion times better than the one they have!

lumavine Dec. 28 '12

@bobsil1 Good eye! You picked up on some of the subtle imagery!

@Borinagge Thanks so much! I doubt they will be interested anyway...

lumavine Mar. 19 '13

Thanks Russ! I'm glad you are not alone in that opinion!


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