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@ClimaxDesigns Good feedback! My only concern with the dollop was whether it would be instantly recognizable as ice cream. Would you say that's the case? I like it standalone, which is why I included it as a secondary mark.

I think it works with the cone, I especially like the repeating pattern with the cone. The surrounding banner adds some balance to the whole thing, but I don't know if I'm super keen on the repetition of the name? The text only is lovely too, but the "L'IL" feels a touch unrelated, but not horribly so!

@kieranharrod I agree with the name repetition, it was a little redundant. I managed to switch the verbiage up a bit and I think it reads better overall. I agree on the "L'il", definitely a bit blocky, but I have yet to decide on a solution. Thanks for the feedback!

@ClimaxDesigns I agree haha, I hope the secondary logo will both appease them and still be recognizable for branding reasons.