LISAC CONSTRUCTION.

by Logomotive • Uploaded: Jun. 08 '12 - Gallerized: Sep. '13

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Add to Pad (In 7 Pad s )

Description: Using an L Square (used in Carpentry) and Hammer in negative space of remaining Square to create a C for Construction.
Status: Client work
Viewed: 11926
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Lets Discuss

t-sovo Jun. 10 '12

awesome branding and visual piece

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logomotive Jun. 12 '12

Thanks T-sovo. Client Liked it.

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logomotive Jul. 19 '12

Ok peeps, I would appreciate your help. See the charcoal grey version. I chose Pantone Warm Grey 11 U (12% on the L square)and 158 U here. Is this in the ball park? for those of you that have an actual Pantone swatch guide?

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logomotive Jul. 19 '12

Come on boys and girls, wip out your books. Patiently waiting.

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chanpion Jul. 19 '12

Sorry Mike. What exactly do you mean "Is this in the ball park?". According to my 'beginning to fade' Pantone book, your choice of colours looks great.

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Hayes Image Jul. 19 '12

Hi Mike! I like the Warm grey combo, wondering if 158U is a little too bright in comparison...I looking at 152U (same Rub. Red & Yellow combo but with a small % of Black).

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logomotive Jul. 19 '12

Thanks Champ, I meant is it close by your monitor compared to mine and the swatch book of Pantone. Josh, I'm referring to the second version here, not seen in main. It's a bit brighter orange?? I agree the one in main looks closer to 152U Just checking things out. Wonder what others see. I appreciate the time to look.

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logomotive Jul. 19 '12

BTW Josh, I did change the oranges here in these 2 versions. :)

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Hayes Image Jul. 19 '12

I knows :) Giving that the latter has 2x tones of grey, I'm prefering the darker orange tone (in either scenario) the lighter tone seems a bit 'thin' up against the 100% grey, the 12% reduction already has enough contrast (just my 2 cents) :D

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chanpion Jul. 19 '12

Ahh. Ok now I getcha. On my monitor, the Warm Gray shows alot of magenta, probably 70 in part. So its appearing alot bluer on my screen compared to the PMS book. The 152 on my screen looks very dull. It looks exactly like Pantone 472 U in the book. Hope that helps Mike.

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chanpion Jul. 19 '12

Just want to add that the colours was much more closer when viewed on my tablet.

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rudy hurtado Jul. 20 '12

It looks great, great job Mike, every element makes sense in this one.

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logomotive Jul. 20 '12

Thanks Guys, Not sure if you helped or made it worse :)

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BOPOTA Oct. 13 '12

C appears as G to me due to hammer\'s bottom portion that creates that effect

in a negative space... Perhaps, choosing a flat head hammer would make a better

silhouette in a negative space. Also, I would let go a hammer\'s idea entirely

and would make a solid concrete block or a brick block instead, as I\'ve seen

too many times hammer has been used and is getting boring. Hope it will help

you if you decide to go back and adjust this one, love your work posted in

your portfolio - some outstanding designs in there. Take care.

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logomotive Dec. 15 '12

Thanks Bopota, I know what your saying,..but client really liked the Hammer, not much more I can say. Stationary turned out nice. Waiting to see it on the trucks now. It is a done deal now. http://lisacconstruction.com/

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sdijock Sep. 05 '13

Brilliant solution. Colors look great too.

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logomotive Sep. 10 '13

Thank you Peter,Steve and David.

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