by Logomotive • Uploaded: Jun. 08 '12 - Gallerized: Sep. '13
Description:
Using an L Square (used in Carpentry) and Hammer in negative space of remaining Square to create a C for Construction.
Status:
Client work
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awesome branding and visual piece
ReplyThanks T-sovo. Client Liked it.
ReplyOk peeps, I would appreciate your help. See the charcoal grey version. I chose Pantone Warm Grey 11 U (12% on the L square)and 158 U here. Is this in the ball park? for those of you that have an actual Pantone swatch guide?
ReplyCome on boys and girls, wip out your books. Patiently waiting.
ReplySorry Mike. What exactly do you mean "Is this in the ball park?". According to my 'beginning to fade' Pantone book, your choice of colours looks great.
ReplyHi Mike! I like the Warm grey combo, wondering if 158U is a little too bright in comparison...I looking at 152U (same Rub. Red & Yellow combo but with a small % of Black).
ReplyThanks Champ, I meant is it close by your monitor compared to mine and the swatch book of Pantone. Josh, I'm referring to the second version here, not seen in main. It's a bit brighter orange?? I agree the one in main looks closer to 152U Just checking things out. Wonder what others see. I appreciate the time to look.
ReplyBTW Josh, I did change the oranges here in these 2 versions. :)
ReplyI knows :) Giving that the latter has 2x tones of grey, I'm prefering the darker orange tone (in either scenario) the lighter tone seems a bit 'thin' up against the 100% grey, the 12% reduction already has enough contrast (just my 2 cents) :D
ReplyAhh. Ok now I getcha. On my monitor, the Warm Gray shows alot of magenta, probably 70 in part. So its appearing alot bluer on my screen compared to the PMS book. The 152 on my screen looks very dull. It looks exactly like Pantone 472 U in the book. Hope that helps Mike.
ReplyJust want to add that the colours was much more closer when viewed on my tablet.
ReplyIt looks great, great job Mike, every element makes sense in this one.
ReplyThanks Guys, Not sure if you helped or made it worse :)
ReplyC appears as G to me due to hammer\'s bottom portion that creates that effect
Replyin a negative space... Perhaps, choosing a flat head hammer would make a better
silhouette in a negative space. Also, I would let go a hammer\'s idea entirely
and would make a solid concrete block or a brick block instead, as I\'ve seen
too many times hammer has been used and is getting boring. Hope it will help
you if you decide to go back and adjust this one, love your work posted in
your portfolio - some outstanding designs in there. Take care.
Thanks Bopota, I know what your saying,..but client really liked the Hammer, not much more I can say. Stationary turned out nice. Waiting to see it on the trucks now. It is a done deal now. http://lisacconstruction.com/
ReplyClever work!
ReplyBrilliant solution. Colors look great too.
Replysweet and simple.
ReplyThank you Peter,Steve and David.
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