Jun. 08 '12
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Using an L Square (used in Carpentry) and Hammer in negative space of remaining Square to create a C for Construction.
awesome branding and visual piece
Thanks T-sovo. Client Liked it.
Ok peeps, I would appreciate your help. See the charcoal grey version. I chose Pantone Warm Grey 11 U (12% on the L square)and 158 U here. Is this in the ball park? for those of you that have an actual Pantone swatch guide?
Come on boys and girls, wip out your books. Patiently waiting.
Sorry Mike. What exactly do you mean "Is this in the ball park?". According to my 'beginning to fade' Pantone book, your choice of colours looks great.
Hi Mike! I like the Warm grey combo, wondering if 158U is a little too bright in comparison...I looking at 152U (same Rub. Red & Yellow combo but with a small % of Black).
Thanks Champ, I meant is it close by your monitor compared to mine and the swatch book of Pantone. Josh, I'm referring to the second version here, not seen in main. It's a bit brighter orange?? I agree the one in main looks closer to 152U Just checking things out. Wonder what others see. I appreciate the time to look.
BTW Josh, I did change the oranges here in these 2 versions. :)
I knows :) Giving that the latter has 2x tones of grey, I'm prefering the darker orange tone (in either scenario) the lighter tone seems a bit 'thin' up against the 100% grey, the 12% reduction already has enough contrast (just my 2 cents) :D
Ahh. Ok now I getcha. On my monitor, the Warm Gray shows alot of magenta, probably 70 in part. So its appearing alot bluer on my screen compared to the PMS book. The 152 on my screen looks very dull. It looks exactly like Pantone 472 U in the book. Hope that helps Mike.
Just want to add that the colours was much more closer when viewed on my tablet.
It looks great, great job Mike, every element makes sense in this one.
Thanks Guys, Not sure if you helped or made it worse :)
C appears as G to me due to hammer\'s bottom portion that creates that effect
in a negative space... Perhaps, choosing a flat head hammer would make a better
silhouette in a negative space. Also, I would let go a hammer\'s idea entirely
and would make a solid concrete block or a brick block instead, as I\'ve seen
too many times hammer has been used and is getting boring. Hope it will help
you if you decide to go back and adjust this one, love your work posted in
your portfolio - some outstanding designs in there. Take care.
Thanks Bopota, I know what your saying,..but client really liked the Hammer, not much more I can say. Stationary turned out nice. Waiting to see it on the trucks now. It is a done deal now. http://lisacconstruction.com/
Brilliant solution. Colors look great too.
sweet and simple.
Thank you Peter,Steve and David.
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