by JeffFisherLogoMotives • Uploaded: Jun. 04 '07
Description:
This logo re-design, executed in 1997, won an American Corporate Identity award and appears in the books New Logo: Two (Singapore) and The New Big Book of Logos.
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The down moving curves makes its dynamic rather negative.
ReplyAh...it all depends on how you look at it. The client - and myself - saw the waves radiating out and upwards...
Replyi saw the curves neither moving downwards nor upwards but rather sidewards... guess that makes me a realist then :)
Replynido - Yep, you must be the realist. I'm the optimist. dache is the pessimist? :o)
ReplyIrrelevant.
Replylloooolll
ReplyGoodness here we go again.
ReplyLOL!!! I can see it going in all directions. What does that make me, an idealist?! Great illustration, Jeff.
ReplyI totally see the upward radiating waves, nice mark! (that was the little guy sitting on my shoulder speaking)..I must be the ventriloquist
Replydache is irrelevant? :o)
ReplyNo, simply no need to be personal.
ReplyWeren't we all just being funny? Where's the sense of humor.
Replysense of humour?... thats kaimere... he'll be here shortly:)
ReplyOK...I do see the outward and upward waves. However I do see waves moving to the side. So I guess I am in the same boat as some of the others. So now that is said...is there another direction that I am missing? :)
Reply10 years on and still generating a debate. Well done Mr Fisher!
ReplyI was being funny - I guess some people don't have a sense of humor. :o)**
Replynever mind indiana... never mind.
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