Al Bauer Advertising

by JeffFisherLogoMotives • Uploaded: Jan. 11 '07


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Description: In 1980, my first year out of college, ad agency owner Al Bauer asked me to design an abstract icon to identify his firm. Early in the process he selected this design - which most likely evolved out of my interest in the minimalist logo imagery I studied in school during the 1970\'s - thinking it represented how advertising was orderly until something went completely out of whack. About a week later he realized it was very abstract lower-case a and b letterforms.
As seen on: Creative Latitude
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Viewed: 7186
Tags: blog-omotives logomotives jeff fisher b

Lets Discuss

simson Oct. 15 '08

I love this. It's really great.

logotomy Jan. 01 '09

I love it.the second lecture logo always amazed me.


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