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I got that it was an ink bottle. However, I don't see the %22A%22 in the ink bottle graphic. It also feels very dated/old fashioned. Sorry.

The negative space created by the top half of the bottle is the 'A.' It IS old-fashioned - it was designed about 1980 when I was doing graphic design with India ink from a bottle using ruling pens, paint brushes, pens with calligraphic nibs, and rapidiograph pens. Yes, I am a design-o-saur!

i think you lost him wth all that latin jeff.. 'paint' 'brushes' 'pens'... its a very old language... i like this though, very nice:)

LOL! Thanks nido...yes, I do realize it's ancient history.

I've done my share of past-up boards in my day (pre-Mac) and I do own a ruling pen and an extensive collection of dusty Rapidiographs as well. So I am speaking the same ancient language. Now that you've attached a date to the design the dated look makes much more sense. Thanks.

For me this looks like the most modern piece of Jeffs portfolio. In putting an %22A%22 in the design it would require also a %22W%22 to stay uniform and I think you were'nt far from that.

Not putting a 'W' in the design was intentional as 'art-werks' was not intended to be two words - it is simply a graphic phonetic representation (with a bit of 'creative license') of the single word 'artworks,' just as 'ink' also referred to 'inc.'

Fair enough. There is also the issue of symbolising a lower case title with a capital %22A%22 but in fairness it is an early piece. :%5E)

Anyways, having some ancient design experience as well, I don't think a mark or symbol 'always' has to contain dead-obvious (pairs of) characters. Like this example, the A serves another more important purpose.**On another note, to me it kinda has a German typographic style, which I think is a good thing.