by JakubSudra • Uploaded: May. 03 '16
This Polish-Brazilian company introduces businesses from Europe and South America with each other. Despite the international scope of services, the design brief advised avoiding imagery of a globe, as overused.
The chosen solution, has convinced the client, thanks to a strong concept, to break this presumption. The image of Earth has been reduced to a circle with two slices of continents, on which Advecto operates. Their shapes, directed at each other display the mutual rapprochement of the markets, as Advectos services result.
Round and strong lettering was chosen, matching the logo and evoking trustworthiness.
Status: Client work
Tags: world • business • america • europe