Depozitory

by HerbertLight • Uploaded: Oct. 10 '12 - Gallerized: Jan. '13

9c5db22c4d1eebb131434700878f9047.png
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Description: Art gallery and studios. Before its new purpose as an art gallery/studio space it was a chapel/church and later also became a storage warehouse during the second world war. Inspiration came from the buildings arched windows and stained glass - referencing its history.
As seen on: Foal Arts
Status: Client work
Viewed: 7195
Tags: depozitory church herbert light jacob light
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Lets Discuss

AmeenSaqqaf Oct. 17 '12

I think you nailed it :)

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herbert light Oct. 17 '12

Thanks Ameen and Mike. Appreciate the feedback.

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itsgareth Oct. 17 '12

Love the mark. I think the scale/proportion between both elements could be more balanced.

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herbert light Oct. 17 '12

Thanks for the feedback gareth. I did wonder about the scaling of both elements and played around. I'll revisit that and try some tweaking. I'll post any poss improvements.

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herbert light Oct. 18 '12

Updated Image mark scale. Think it looks more balanced now? I think so. Thanks for suggestion Gareth!

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herbert light Oct. 18 '12

Client likes black/white version - Do you think it is too plain?

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herbert light Oct. 18 '12

Thanks for the comment Lefty!

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herbert light Nov. 02 '12

Updated colour scheme.

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Dan. Dec. 17 '12

Nice concept!I think the kerning could be improved, especially between P/O and O/Z

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herbert light Dec. 17 '12

Thanks for the feedback Dan. I've been through the kerning a few times when I did this project. It's a weird one with the big 'O' on this font. I think the kerning is good now personally, but interested to hear other feedback.

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Dan. Dec. 18 '12

No worries Herbert, i know what you mean. the big 'O' in the type is a tricky one especially when it falls between a P & Z. I still love the concept! sorry to nit-pick :)

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herbert light Jan. 17 '13

Dan - it's a bit of an optical illusion. The space between the E and P is quite a bit wider than the P and O / O and Z. It doesn't look it at this scale but it is. I think that's where the trained eye comes in.

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brammoolenaar Jan. 17 '13

The logo is a great optical illusion as well!

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julius seniunas Jan. 17 '13

Love the depth, idea, execution. Awesome brand!

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herbert light Jan. 18 '13

Thanks for the comments

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Dan. Jan. 18 '13

Great to see this in the gallery Jacob!

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RaitG Jan. 18 '13

love it, especially with color

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oski Mar. 26 '14

Nice one, I like the colours.

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