Peak Fitness

by ColinTierney • Uploaded: Mar. 11 '15 - Gallerized: Mar. '15

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Description: A logo option for a women's fitness club. I realize this concept is a stretch, but I liked the idea of a cross between a mountaintop (peak) landscape and an EKG monitor (fitness).
As seen on: Colin Tierney Design
Status: Unused proposal
Viewed: 3547
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samdemastrie Mar. 11 '15

Great concept, Colin. I did a logo concept for a business in the medical industry last year that used an EKG monitor as well. Their problem with it (which hadn't occurred to me initially) was that it resembled a flat line towards the end, which obviously isn't a good association. Something to be aware of.

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ColinTierney Mar. 11 '15

Thanks, Sam. Spot on and like I wrote in the description—this concept is a stretch. I'm pretty sure the execution and idea was one that I couldn't resist creating. While it might be clever, it simply doesn't make sense for brand.

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ColinTierney Mar. 11 '15

BTW, I would love to see your logo with the EKG monitor.

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