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Add to Pad (In 7 Pad s )

Description: Hand lettered logotype for a furniture company based out of Moscow, Russia. I wanted to portray their identity with one that reflects a geometric foundation. The crossbar of the 'A' shows stability while the leg of the 'R' hugging the 'O' evokes comfort. I created rounded terminals to each letterform to give an inviting and friendly aesthetic. This juxtaposition between geometric and organic elements within the characters allow for a compelling image that directly relates to the business model; comfortable and durable furniture.
As seen on: Colin Tierney Design
Status: Client work
Viewed: 5538
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