Apr. 21 '09
Logo for electrician. Updated with smaller icon and bolder type. Check out the original configuration only in black and white also in the showcase.
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Hey BigAl that's a pretty clever approach on a somewhat common idea. I see the little E in there. The type could be improved IMO. Try bolding the type up a bit and maybe even reducing the mark.
Thanks for the comments Mike and Trish... the typography and proportions are probably a reflection on when this was originally created - over 12 years ago. Might make tweaks for showcase if time allows.
Updated version now in place... the logo proportions are better but not 100% sure if I prefer the bolder type compared to the original Futura Book which wasn't as bulky looking.
The update looks nice, Al. This version has a much better sense of balance. Perhaps the electrical type can be closer to the Burnett type. I see that you are going for equal spacing between each line of elements, but to me, this might look better. Great job, though.
^completely agree with OcularInk. I understand the spacing, but I immediately thought it may look better with Electrical bumped up a little closer to Burnett. Nice job nonetheless! :)
Good point re the type spacing... and thanks for taking the time to look in. Interesting that the black and white version has received more floats both pre and post the alteration - which maybe proves the allure of a monotone logo's clarity and simplicity.
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