Hartney & Company

by Ayce • Uploaded: Nov. 29 '10

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Description: We started with the logo to determine our design vocabulary. Nathaniel wanted a strong, classic and sophisticated logo that had "no frill, no gimmicks." In the end, we designed a logo that has that classic feel utilizing both a serif typeface and an ampersand. The idea of keeping the logo black and white delivered that clean, strong, sophisticated, look.
As seen on: hartneyandcompany.com
Status: Unused proposal
Viewed: 6220
Tags: Lawyer Criminal Law Law Company
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cesaralbuquerque DCP Nov. 30 '10

Yes, sophisticated and institucional. Great work

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Ayce Nov. 30 '10

Thanks! appreciate the compliments. Unfortunately this design wasnt used. Client didnt want an icon based logo, but as part of the process, designed one just incase!

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