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Description: We started with the logo to determine our design vocabulary. Nathaniel wanted a strong, classic and sophisticated logo that had "no frill, no gimmicks." In the end, we designed a logo that has that classic feel utilizing both a serif typeface and an ampersand. The idea of keeping the logo black and white delivered that clean, strong, sophisticated, look.
As seen on: Hartneyandcompany.com
Status: Unused proposal
Viewed: 5760
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