by AlphabetArmDesign • Uploaded: Nov. 10 '09
Description:
The owners of the funky restaurant and lounge, The Savant Project, had a predisposed concept for their logo. So it became our task to take their vision and develop a succinct, unique mark that was up to snuff with our studio standards. We knew the logo would need to work cleanly on their exterior signage as well as very small on swipe gift cards. We intentionally illustrated “the thinker” in a way where scalability would not be an issue and he could be balanced nicely with the type treatment.
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