by AlphabetArmDesign • Uploaded: Nov. 10 '09
She’s Brick City’s Finest, straight out of Newark, NJ. Flo is an accomplished MC with some serious skills. We wanted to give her logo a tough, gritty look to represent the urban background of Flo’s hand-spun tales of struggle and triumph. Just when we thought the mark looked too harsh, we softened things up (just a bit) with vibrant pink and presented a script typeface. The script itself was chosen to reference the old school influences that inspire Flo’s style. And if you don’t believe us, just ask Harold.
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