by AlphabetArmDesign • Uploaded: May. 04 '09 - Gallerized: May. '10
We created this new identity for a swanky, upscale wine shop in Boston’s North End. Our client wanted an unexpected logo that could stand apart from the formal aesthetic of many wine store competitors. The Explorer within the wine bottle has inspired the theme of a wine adventure throughout the marketing materials, tagline and signage.
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