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Description: The Benson Marketing Group hired Alphabet Arm to develop a logo to be used as a universal call-to-action visual to unify the marketing efforts of the wine region of the Loire Valley, France. It was a daunting task as many eyes (stateside and in Europe) needed to review the logo directions and weigh in. The final logo is a contemporarily illustrated chateau paired with a clean sans serif typeface which honors the heritage of the region without feeling old school.
Status: Client work
Viewed: 907
Tags: Marketing • Vineyard • Loire • Wine
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