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Description: Pan the Man (PtM) is a Boston based wholesale, retail and lifestyle brand of apparel built around a social network for those who Live Superlative™. During our initial meeting with the PtM team, there was some discussion of the word Pan (within the logo) taking on some human characteristics. Once we better understood the philosophy behind the brand, the idea of buttoning up the logo with a classic fedora and an all-knowing smirk, made perfect sense. This logo, in particular, was developed to be atomized down to a simple, one color Fedora + Smirk that can be used to brand the apparel line.
Status: Client work
Viewed: 1038
Tags: shirt • apparel • hat • lifestyle
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