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Nice! It works very well! :) Now find some type to go with it!

Lovin' it.

Thanks for the comments gang.**There's an interesting (?) story about the type. The actually have logo that they've been using for a while. They decided that they wanted an logomark that worked with the logotype and/or alone. So technically, it has type, but since I didn't design it, I didn't want to upload that version.**But, their current logotype can be seen %3Ca href%3D%22http://juicyfilms.com/%22%3Ehere.%3C/a%3E (Caution: music auto plays on their site.)*%3Ca href%3D%22http://903creative.com/images/juicyfilms.jpg%22%3EAnd here's a lockup of it all.%3C/a%3E

Love it. Floated and faved.

So damn simple. I love it too.

WOW!

very nice mark.

Juicy!

Thanks for all the comments everybody!**@bcreative - I know what you mean. I'm working on my own type treatment that will hopefully let the icon shine a little more. I'll probably upload that sometime this week. I'd like to present that to them as well, but I fear they've built their brand around the existing logotype too long to consider a new approach. Ah well, won't hurt to try.**@nima - Thanks for the feedback. Where do you feel the mark is lacking? I'm working on some type treatments now, and feel it strikes a pretty nice balance. Any more detail would make it all too busy and less would make it feel unfinished. But I hope to have those uploaded sometime this week so we can keep the conversation going.

clever idea *seems more pulpy than juicy :-p

darn! i am working on a logotype for a film company named Lemon Bros. I had sketched this exact concept a week ago. I was just surfing for a little inspirations with the keyword %22film%22 here and my jaw dropped. back to the drawing board. At least if I keep this concept, I will have to rework it completely for it not to look like this. My badly hand drawn sketches i soooo similar. Great mark by the way.

Great mark - it works so much better than the existing type. Floated!