Jeff Fisher, author of the book "Identity Crisis!: 50 redesigns that transformed stale identities into successful brands," is the Engineer of Creative Identity for Jeff Fisher LogoMotives. He has received over 600 regional, national and international design awards for his logo and corporate identity efforts. His work is featured in nearly 100 publications about logos, the business of graphic design, and small business marketing.His first book, "The Savvy Designer's Guide to Success" was released in 2004 and has been reissued as a PDF on CD from HOWBookstore.com. Fisher is currently writing a new volume, with the working title of "Logo�Type," on the topic of typography in identity design.
Fisher serves on the HOW Design Conference Advisory Council, and is a past member of the HOW Magazine Editorial Advisory Board, and UCDA Designer Magazine Editorial Advisory Board. The designer also writes for HOW Magazine, other industry publications, and many webzines and blogs. In addition, Fisher is a nationally-recognized speaker, making numerous presentations each year to design organizations, design schools, universities and business groups. Graphic Design USA magazine named Jeff Fisher one of the design industry "People to Watch" for 2009.
