Fresh like dew

by waltermurray • Uploaded: Jun. 11 '07

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Description: Inhouse brand for Honey-Dew Farm
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kult house Jun. 11 '07

The type treatment for that slogan is desperately begging for a think-over. Also, I think the heart is a little uninspired and doesn't really resonate with the subject matter (honeydew). %22Fresh%22 looks pretty good, but the lower swoop on the %22F%22 strangely gets a little fat near the top and throws off the fine lines.

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dache Jun. 12 '07

The main type is so classical which makes the word %22fresh%22 look contradictory.

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