Jun. 11 '07
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Inhouse brand for Honey-Dew Farm
The type treatment for that slogan is desperately begging for a think-over. Also, I think the heart is a little uninspired and doesn't really resonate with the subject matter (honeydew). %22Fresh%22 looks pretty good, but the lower swoop on the %22F%22 strangely gets a little fat near the top and throws off the fine lines.
The main type is so classical which makes the word %22fresh%22 look contradictory.
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