Kenkel Design

by tomkenkel • Uploaded: Sep. 20 '11

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Description: The logo mark is derived from a question mark and two single quote marks. It illustrates the essence of design—answering questions, solving problems, & questioning solutions. The type complements the mark, reinforcing the dichotomy of design with an implied line at 33°—a personal indulgence that helped determine the typeface.
As seen on: Kenkel Design
Status: Work in progress
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Lets Discuss

designtofeel Sep. 20 '11

I actually think the type is quite strong by itself and would look better without the mark (although in my opinion the mark looks really nice in your avatar). I think the connection between the two words is really creative and well done.

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nathantrafford Sep. 20 '11

Didn't read your comment at first, dtf, just looked at the logo and now seeing that I share your view about the avatar completely. Stick that sucker above the type and you have a winner. Nice work!

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ColinTierney Sep. 20 '11

thought the same thing. i also think the word mark can stand on it's own. i'm not sure if the icon and type correlate here%3B however, i think they are both very interesting.

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atomicvibe Sep. 20 '11

Hey Tom, I agree with what the others have said. Both icon and type are interesting, but not together. The elements are too dissimilar, and they fight each other for dominance.**Personally, I would lean more toward developing a solid execution that favors the icon. It has a lot more meaningful concept behind it than does your slashed %26 combined type execution. And honestly, it's a lot more expressive and visually interesting. It looks great as your avatar, and I think pursuing that direction with the addition of simple, yet complimentary type would be the way to go.**Great work so far. I really like the thought that went into the creation of the icon. Interested to see how this develops.

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tomkenkel Sep. 20 '11

Thank you everyone for your comments. I was so excited this morning about the type concept, I hate to lose it but agree that it does not match the mark.

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ColinTierney Sep. 20 '11

loose the mark and work on type for that separately. keep the word mark here for now because it is very nice.

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nathantrafford Sep. 20 '11

i think you're fine. Don't drop the type, it's really nice. I think the flat circle version will match the type nicely actually. If not, try other shapes, but i see the circle working

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epsilon Sep. 20 '11

The LD monogram - the way you have it - is fairly common. I've seen at least two designers use it in their personal brandmarks. Also, see here - http://typophile.com/node/42497

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