Eventfull logo design

by tass • Uploaded: Aug. 29 '16 - Gallerized: Sep. '16

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Description: Logo design for Eventfull, an online web application focused on events planning and management: E letter mark, hot air balloon, smile.
As seen on: http://alextass.com/
Status: Work in progress
Viewed: 5249
Tags: planning management online and mobile applications event industry staff scheduling software
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Lets Discuss

samdemastrie Sep. 07 '16

I don't know... Wouldn't a hot air balloon on it's side be bad? If not bad, at least not regularly seen that way, except when it's being filled with air. Seems a little like showing a car on it's end. I think if it was vertical it would be more recognizable as a balloon. Of course, then you lose the E and smile, but to be honest I don't think those are very apparent.

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tass Sep. 08 '16

My focus was on the colorful E @samdemastrie and with the balloon, it is vertically when it is raised and in air, but horizontal when it is inflating. This app is about planning and management, therefore I have considered a connection between the planning and the inflating of the balloon, both being stages before the main act itself (the event or the flight - also an event of it's own).

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climaxdesigns Sep. 08 '16

great to hear this, this is what needs to be in the description :D

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cream5 Sep. 08 '16

While I like your reasoning, it fails to reflect in the logo. I'm with @samdemastrie on this, the E is not obvious or even the smile unless I'm missing something? 3 curved fills are supposed to be the E? If so its too abstract for anyone to decipher without you mentioning it. Also an upright balloon would make sense so it works all across the board say for icons, pins, etc.

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tass Sep. 08 '16

An upright balloon would be just a cliche in my opinion, something that I did not intend to go for. Yes, it is abstract @cream5 , most of my work is abstract. And yes 3 horizontal lines tend to be interpreted or read as an E letter. The fact that other symbols, or messages are involved in the mark is just a plus to it, I did not intend people to necessarily recognize the balloon or the smile. They are there just as an extra.

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tass Sep. 08 '16

Nice to hear it @climaxdesigns perhaps I will add it. :)

PS. Thank you for the feature, very much appreciated as always!

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climaxdesigns Sep. 08 '16

If im being honest i just thought its was colored stripes i didnt see a balloon or an e or a smile til reading the description lol

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cream5 Sep. 08 '16

Edit: that weird symbol thing. guess it won't read italics. What I meant was:

@tass if you're reasoning for keeping it sideways is because 1. upright balloon is too cliche, or 2. for the sake of the E, then we can fairly assume E is non-existent so is the smile.

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tass Sep. 08 '16

@cream5 as mentioned before, my main focus is the E letter done in a simple way using colorful stripes as @climaxdesigns mentioned. Everything else is extra. They are there, but as an extra, what I cared was only to have an abstract E letter mark.

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chanpion Sep. 08 '16

I dunno. Each to their own. When I first saw this, yes I saw the balloon. That was obvious to me. And after reading Alex's description I thought it was pretty clever to incorporate the subtle E and smiles into it and once you do see the E, you can't really unsee it. As to whether the balloon being on its side being a negative aspect, I saw it as a suggestion that the event business is unlike any others in that it will do events 'outside the box'. Where others just plainly fly 'straight up', they also explore other directions that is more innovative.

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logomotive Sep. 08 '16

Why not a hot air balloon just carrying an E as the basket?

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samdemastrie Sep. 09 '16

Mmm... Such rich discussion! This is what it's all about.

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ClimaxDesigns Sep. 09 '16

Yeah yall coming out the wood works huh, keep posting, interesting convos hoing on

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chanpion Sep. 09 '16

But Mike, just like the glass elevator, who wants to go just up and down? ;-P

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tass Sep. 09 '16

Haha, @samdemastrie I was just thinking that it's been a very long time since there were so many comments on one of my uploads haha :)

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cream5 Sep. 10 '16

@tass if you think it works as an E then I guess it does. From where I'm standing it doesn't and if anything the balloon is more obvious than an E shoehorned in there. Anyhow you seem happy with it and therefore we'll leave it at that. Cheers

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logomotive Sep. 10 '16

what are your clients saying??

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mistershot Sep. 11 '16

I really like this. Especially your concept about the inflation and planning!! I saw the balloon right away but had to read the description for the rest though.

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tass Sep. 13 '16

They approved this direction @logomotive

They too wanted and considered to have the balloon in vertical position, but they have decided to go my way with it.

I got your point @cream5 although our opinions are different thanks for sharing yours as well.

Thank you @mistershot !

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SSuchy Sep. 21 '16

I do like abstracting the balloon idea. Love the type, very friendly.

However, the first thing my dirty mind saw was an abstract of the female genitalia on it's side. I can't un-see it now. Just thought you should know--playing devil's advocate and all.

Would hate for you to run into a scenario like Britain's problem with the OGC logo redesign in 2008. Same kind of thing. Here's a link to the Telegraph story if you're interested: http://www.telegraph.co.uk/news/1901656/OGC-unveils-new-logo-to-red-faces.html

Cheers

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