norden

by tass • Uploaded: Sep. 01 '10

Float

Description: work in progress. any suggestion on how can i improve it? previous version here
As seen on: www.alextass.com
Status: Just for fun
Viewed: 1921
Tags: custom • custom made • branding • identity
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Lets Discuss

thomas Sep. 03 '10

Interesting (re)start.*Layout is off for me. I'd have prefered a mark vertically centered with type with more breathing space on right. *Mark is nice (as the first one, less coloured) but I think it lacks transparency. Why not changing the mark whity background into a darker purple with gradients or may be try to make it disappear into the main bg? With the actual bg, looks like the mark has been cut and paste.*Type needs more tweaking to me. (looks to much like a custom from Myriad). We clearly see that final parts of vertical stems have been removed. /n looks too much condensed comparing to others and /r l%22unfinished%22 (top right part remains slightly too short). Connection between /d vertical stem and bowler should be reworked and smoothen. I'm also not really convinced by the /e main design.*Just some thoughts.*