Tampa Bay Lightning
by spencersmb • Uploaded: Dec. 20 '10
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Description:
Primary Mark:Logo redesign for the Hockey Team Tampa Bay lightning. The main goal was to evolve the lightning's brand. A story was found in a recent discovery from one of the ruins by an ancient civilization in Florida about an ancient god who was cast out of the greek kingdom because he had 2 powers. The ability to control water/ice and lightning. Keeping the lightning bolt was an important brand asset for the team to hold onto. A primary mark of the gods face and a secondary mark of his trident, from which he is granted his powers, was created.
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