Hearts Minds Momentum
by skyehopper • Uploaded: May. 15 '09
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Hearts, Minds & Momentum℠ (HM&M) is a Waggener Edstrom proprietary research methodology that measures emotional and rational brand attributes in the context of marketplace momentum. HM&M enables companies to determine brand imagery within a competitive context and holistically assess the brand on both emotional and rational brand metrics. The brand momentum measure is sensitive to marketing communications efforts revealing which brand has the most “buzz” in a market.
This is not the final logo but one I would consider a good choice.
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i like the mark, but i'm not so sure about the type.
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