InstaFix System

by rudyhurtado • Uploaded: Jul. 14 '10 - Gallerized: Sep. '11

8a3e29b80a39efbb335421e6696ba00a.png

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Description: New branding for this amazing adhesive system, much better than that Mad Glue or what ever the name is, look at the before and after http://twitpic.com/24pa3mhttp://twitpic.com/24pb3i
As seen on: http://instafix.com/
Status: Client work
Viewed: 5869
Tags: new bottles Fix Insta
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Lets Discuss

JoePrince Jul. 14 '10

The link didn't work for me Rudy...this looks great though.

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rudy hurtado Jul. 14 '10

Thanks Anthony I'm glad you can see the improvement.**Hey Joe, I guess you have to have an account on Twitter, it works though, do you have an account? ***

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Mikeymike Jul. 14 '10

really takes it up a notch. big time, Rudy. real nice graphic design work one this, man.

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JoePrince Jul. 14 '10

I don't have a Twitter account Rudy :/ When you get time send me the pic in an email por favor, I'd like to see it. Thanks!

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OcularInk Jul. 14 '10

Every time I see your logo work and how it is applied to an identity system, I am blown away. Great redesign, bud.

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JoePrince Jul. 14 '10

Thanks Rudy, appreciate the link...love the new identity! Big improvements.

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rudy hurtado Jul. 14 '10

Thanks guys Mikey, Joe and OcularInk much appreciate your kind, very kind words my friend. it was a lot of work bur rewarding project on going though, my fav was the secondary business cards, people really get impressed when given to them.

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eziemac Jul. 14 '10

That's excellent Rudy!

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oronoz ® Jul. 14 '10

Awesome redesign my friend!!

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michaelspitz Jul. 14 '10

Excellent work all around!

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rudy hurtado Jul. 14 '10

Thanks guys very much Euan, Alan and Michael.

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diego153 Aug. 02 '10

Hey Rudy! I finally got around to seeing the branding for this. I had heard a lot about it but didn't see it until today. You guys really did improve the image, and i like how you managed to stay faithful to the original idea, and were able to make the vision of the brand come to full life.

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rudy hurtado Aug. 03 '10

Thanks for the nice words Diego, I'm glad you like it, did you see the links?

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rudy hurtado Sep. 09 '10

Much appreciated saawan.

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logo design. Sep. 27 '11

Yeah much better.. Thumbs up

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Type and Signs Sep. 27 '11

great step forward this one ... congrats rudy !

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Rokac Sep. 27 '11

Very nice Rudy. Also, lovin it on the biz cards:)

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chanpion Sep. 27 '11

Excellent re-branding strategies. With these new designs implemented, I think you've just tripled (or more) their profits. Great work Rudy.

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rudy hurtado Sep. 27 '11

Guys,THANK YOU SO MUCH for the comments, yes, as far as I know sales have increased considerably since the launch and hopefully they continue to grow. @Dave, I see the shadow, I'll try to update the file again, thanks for the inclusion of this logo.

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rincon Sep. 27 '11

I always love your work Rudy, you have a great style.. congratz

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raja Sep. 27 '11

very effective real work, Rudy

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rudy hurtado Sep. 27 '11

Thanks Rincon and Raja, @Raja when do you want to meet?

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Mikeymike Sep. 27 '11

big time OH YEAH, Rudy. turned out great. nice to see in the gallery.

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Artgeko Sep. 27 '11

Excellent work, nice graphic solution!

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mr.purple Sep. 27 '11

Very nice job, congrats!

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atomicvibe Sep. 27 '11

Rudy, this is a CONSIDERABLE improvement over their old materials. You really went the extra mile on this work. Not only did you give them a nice new logo (with excellent type, I might add), but the way you applied the new branding across the entire suite really demonstrates your ability to think big picture. I absolutely love your high-concept business card (the one that folds), and your interlocking/stacking bottle design is really smart. (Are you also an industrial designer?) I also think you did an excellent job at re-imagining their packaging. I assume this would change again with the launch of the new bottles...?**Really top-notch, professional work, all around, man.

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contrast8 Sep. 27 '11

Solid Rudy, strong identity:)

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rudy hurtado Sep. 27 '11

Oh wow! guys, you are so kind, Bartender, beer for everyone!!

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dotflo Sep. 27 '11

great redesign Rudy, you rock :))

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rudy hurtado Sep. 28 '11

Thanks a lot dotflo and Gary, I'm glad you approve.**Jon (atomicvibe), yes I'm an industrial designer by training and in paper only but honestly, a designer is a creative person that can do pretty much anything, the process is the same for each discipline in my opinion, also the packaging as you said with the new bottles will actually disappear I worked something so there is in paper packaging anymore just something connecting both bottles with a strip of plastic. :)

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rudy hurtado Nov. 17 '11

Thank you so much Antonio.

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