Fantom

by ru_ferret • Uploaded: May. 02 '11

06dad9bb57f19c04760ee6557e5de15f.png

Add to Pad (In 23 Pad s )

Description: mobile/web app
Status: Client work
Viewed: 5847
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Lets Discuss

ru_ferret May. 02 '11

Tell me if you have seen this before. Thanks.

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Mason Roberts May. 02 '11

I keep reading 'Entom', only until I saw the name of the logo could I work out the negative space... Clever idea, just needs better execution I think! :)

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Mason Roberts May. 02 '11

Have you tried making the 'ntom' the same size and case as the 'a'? could work?

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ru_ferret May. 02 '11

Upd. Thanks Mason :)

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Mason Roberts May. 02 '11

I can read that better, but because the rest of the type is in UPPER CASE, I think that it is also disturbing the readability... Because it draws attention to the capital 'F'. Keep on chuggin and you'll have a winner! :)

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ru_ferret May. 02 '11

Stretched the letters. I think it solved the problem!

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Mason Roberts May. 02 '11

YES! Great!!! I don't know how that works... but it does! :P Great work man!

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ru_ferret May. 02 '11

Inspiration usually come to us at night or even in the morning. Bed time, lol. Thank you for the feedback once again.

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nathantrafford May. 02 '11

cool concept and execution. I'd now play with the kerning on the rest of the type, because when i see the 'a', my eye drifts over the the two empty spaces underneath the 'T'. That's going to be hard to fix, but i think is definitely necessary

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ru_ferret May. 03 '11

Which one is better guys? :)

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nathantrafford May. 03 '11

definitely left for me. it sets the 'a' on a different level than the rest of the letters. still a very tough kerning job. try looking at it upside down when you're kerning

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ru_ferret May. 03 '11

I like %22a%22 in one line (right), it's more legible for me. The letter looks small in the left, don't you think so?

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ru_ferret May. 03 '11

Tried lower case %22t%22. Previous pics here: http://www.dropmocks.com/iUhwz

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jonnyd May. 03 '11

Right one for me... the 'a' is still uniform on this one.

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nathantrafford May. 03 '11

when the letters are lowercase, this definitely works.

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vergad May. 03 '11

%5E Agree. works much better!

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ru_ferret May. 03 '11

Jonny, Nathan, Matt - thanks a lot. I think the same! :)

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ColinTierney May. 03 '11

this works. now take that gradient and toss it. it was so much more mysterious with the grey/black.

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ru_ferret May. 04 '11

No problem, thanks again.

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ru_ferret May. 11 '11

Fantom is looking at you! Ha-ha-ha.

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Mikeymike May. 11 '11

this works nicely, Nikita

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lumavine May. 11 '11

Very cool! I read it clearly without realizing the hidden /a/ at first!

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javaap May. 11 '11

Yeah its perfectly legible! so cool!*

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ru_ferret May. 12 '11

Hi there, thank you very much!

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-m- May. 16 '11

On russian could not) sorry me.*Like this only saw, not as this!*http://www.behance.net/gallery/E-Drop-Logo/1157605

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ru_ferret May. 16 '11

Are you serious Alex?%3D)

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-m- May. 16 '11

Pohoje). Bukva v bukvah je. Ya slepil o4rednuyu glupost'?

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-m- May. 16 '11

Indeed! One of them, as you want. You ask us for similar works. Or do you want one to one?

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ru_ferret May. 16 '11

%22Fa%22 is interesting for me.

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rokis May. 19 '11

Very interesting! Good job!

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-m- May. 22 '11

) it is really good job. I won't harm you!

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ru_ferret May. 27 '11

I'm not afraid of talking dogs!

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ru_ferret Jun. 08 '11

Logo of the Month / May 2011 on Brandstack!

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hitbyreindeer Jul. 16 '11

wow how could i miss this?, genius concept!

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ru_ferret Sep. 06 '11

Fantom is certainly selected for Logolounge 7 book!

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watermarker Apr. 18 '12

I love this! Instantly readable.

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ru_ferret Aug. 21 '12

SOLD! SOLD! SOLD! :-$

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