by rivingtondesignhouse • Uploaded: Nov. 01 '14


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Description: Logo design for NYC coffee shop. The Presso squirrel is the steam from your cup, the milk in your latte, and the fire that roasts your beans. His shape was designed to reflect all of these elements. The client requested a squirrel and we developed a fun way to incorporate one which made sense to coffee culture.
Status: Client work
Viewed: 3721
Tags: bean fire steam abstract

Lets Discuss

notjelly Nov. 01 '14

Love the style and the concept has a great story behind it.

nido Nov. 01 '14

OK... seems like I can't click on anything around here at the moment and it's not something done by you. There's an expression for that I can't fully recall.

This is nice. Has an autumn feel to its appearance and coffee is nothing if not the richness of autumn itself. Well done.

Now, a note to self, avoid black and white logos for a moment.

logomotive Nov. 02 '14

Love the Squirrel coffee cup concept, gives it a but of a nutty flavor.Not sure about the type though.

logomotive Nov. 02 '14

Me thinks you could keep that tail, tie it in to body ( be more a robust flavor) save the cup (just like a nut)add just a subtle foot and Redo the type. We get that the tail conveys steam.

rivington design house Nov. 02 '14

Hey Logmotive. Glad you like parts of it. I'm happy with it. The Type was supposed to reflect classic Italian espresso machine logos. I wanted it to appear that he himself was a fame or steam so i nixed the foot in favor of a more abstract shape. I really like a lot of your work. Where you based out of?

logomotive Nov. 06 '14

Thanks Rivington design house. Based out of Northern California. Just giving my 2 cents. I really like the concept a lot.


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