by rivingtondesignhouse • Uploaded: Oct. 08 '14
Logo redesign for Japanese sweetener company coming to market in the US. Our goal was to create an identity that embraced the main ingredient of the company, Monk Fruit. Our choice was to create a monk that would represent elements of their past- the rising sun and elements of their new identity - the levitating monk. The monk was chosen to help people remember what Monk Fruit is in a new market.
As seen on: RIVINGTON DESIGN HOUSE
Status: Client work
Tags: rising sun • levitating • meditation • monk