Lazy Eight Lingerie

by ph-kh • Uploaded: Nov. 06 '12

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Description: Logo for the lingerie brand. Pleats and a custom "lazy eight" banding are used in garments to give the brand its unique aesthetic.
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Status: Client work
Viewed: 1039
Tags: lazy eight fashion lingerie
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sdijock Nov. 07 '12

The background filigree mark is WAY too prominent and completely overpowers your delicate type. You really need to push back the color/tint on it and/or strengthen the type.

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ph-kh Nov. 07 '12

Agree sdijock! There is a lack of harmony in weights now. Actually, one of the clients\' wishes was to use the principle of subliminal image. Thus this overlapping appeared. And in print it should have been a metallic spot color. Anyway thanx for comment! By the way, what about other options?

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