It all took me 20 years to find myself. Arts and Music has been the soul within me as I grew up in the shadow of Art and Music. I like to live a simple life as I believe that keeping things simple and short is the best way to achieve anything. My interest towards design has grown since I was young and was fascinated to see advertisements and the way a Band is built and evolves itself which gave me the urge of learning and doing so. I treat Brands the way I treat the people around me, like Humans, Brands need nourishment, care. love, affection. A brand is successful when associates itself fully with user which forms a formidable relationship which stands the test of time. I often spend my time studying life journey of all successful brands which helps me getting inspired to do the same.