by nattiemon • Uploaded: May. 27 '09
The client originally wanted to use a modified version of the Warner Bros. Roadrunner. We talked him out of that and finally landed on a very literal mark, a flying block of concrete. The company pours small loads of concrete and only mixes what it needs, opposed to the larger trucks that we are used to, making it a quick and economical way to get a small load. On a truck it makes for an quick read (no pun intended). The logotype, SpeedCrete, has random notches out of it which are hard to see so small on screen but are easily visible on the truck. Comments appreciated.
Let me know what you think.
Status: Client work
Tags: • italic • fast • grey