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nice concept*

Thanks for the comment sergiu.lazin.

This concept is genius muse! I think you can tighten up the type treatment just a little bit- but other than that I love it.

Thanks Chad. Been stumped as to what font to replace it with. I'm not fond of the fonts for this either. Ideas?

Ha! I was looking...and looking...and thinking...ok...ok...I don't get it...then I saw the tomato. Clever and cheeky!

Thanks logoboom. Any ideas on the font. I'm not sure it is the best choice.

I don't like the type

Try the type on one line with EAST OF same size?

Making it plain and simple, I think the type is too busy comparing with mark. right now they are competing with each other. Glens advice might help that. I would suggest East and Italy being the same and less dramatic typeface and perhaps a smaller %22of%22 in a different face. I think the slight curves of the typeface and serifs are conflicting with the straight lines of the mark.

This is much cleaner now. But I'd flip the mallet so it angles the other direction and doesn't interfere with the %22f%22.