by midgar • Uploaded: Jan. 09 '12 - Gallerized: Jan. '12


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Description: Frozen yogurt shop in Macau. At first, we had tried to go with something more gentle, smooth and subtle - to match yogurt`s creamy texture, but it turned out that the client prefers a heavier, less refined approach. This is a design based on client`s own sketch (surprise, surprise - it`s not bad!).
As seen on: dutty
Status: Client work
Viewed: 16265
Tags: script dutty wordmark handwriting

Lets Discuss

milou Jan. 09 '12

Dajesz czadu z typo %3B)*

morecolor Jan. 15 '12

Po Dingole kolejne swietne typo

action Jan. 15 '12

Awesome wordmark!

midgar Jan. 16 '12

Thanks all, but it was really my client who made a big part of the heavy lifting:-)

fathlon Jan. 16 '12

just perfect, love it.

ocularink Jan. 17 '12

Nice logotype. It might look better to have the type white instead of that light blue. The light blue/orange combo is a little off-putting for a frozen yogurt shop.

balic Jan. 18 '12

Nice thick type!*I agree with @ocularink, light blue looks a bit strange.*Good luck!

midgar Jan. 18 '12

Thanks for all the comments!**@ ocularink %26 balic*The light blue and orange combination is my client%60s choice - I also think that on its own it might not be the best match for a frozen yogurt shop. However, I have developed it into a full color palette, which, in my opinion, looks really nice, and should make up for this two-color version. *I have also tested the white-on-orange version and, in my view, it seems less interesting than the original. Although, I can easily understand why both of you feel like you do about the light blue version.*One way or the other, thanks for your input.


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