Dutty

by midgar • Uploaded: Jan. 09 '12 - Gallerized: Jan. '12

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Description: Frozen yogurt shop in Macau. At first, we had tried to go with something more gentle, smooth and subtle - to match yogurt`s creamy texture, but it turned out that the client prefers a heavier, less refined approach. This is a design based on client`s own sketch (surprise, surprise - it`s not bad!).
As seen on: dutty
Status: Client work
Viewed: 10730
Tags: script dutty wordmark handwriting
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Lets Discuss

milou Jan. 09 '12

Dajesz czadu z typo %3B)*

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morecolor Jan. 15 '12

Po Dingole kolejne swietne typo

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action Jan. 15 '12

Awesome wordmark!

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midgar Jan. 16 '12

Thanks all, but it was really my client who made a big part of the heavy lifting:-)

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fathlon Jan. 16 '12

just perfect, love it.

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ocularink Jan. 17 '12

Nice logotype. It might look better to have the type white instead of that light blue. The light blue/orange combo is a little off-putting for a frozen yogurt shop.

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balic Jan. 18 '12

Nice thick type!*I agree with @ocularink, light blue looks a bit strange.*Good luck!

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midgar Jan. 18 '12

Thanks for all the comments!**@ ocularink %26 balic*The light blue and orange combination is my client%60s choice - I also think that on its own it might not be the best match for a frozen yogurt shop. However, I have developed it into a full color palette, which, in my opinion, looks really nice, and should make up for this two-color version. *I have also tested the white-on-orange version and, in my view, it seems less interesting than the original. Although, I can easily understand why both of you feel like you do about the light blue version.*One way or the other, thanks for your input.

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