Mar. 28 '09
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cool.. nice showcase too %3B)
Yes! Harmonic %26 peaceful %3E Very nice, Mariqua!
what typeface is this? :)
@ penfalre**Looks like Clarendon.
Thanks for the comments. It's actually David Berlow's Belizio, based on Egizio. A close cousin of Clarendon, but I liked this one more. Plus I did a fair amount of tweaking to the letterforms to make them as snug as possible.
no hatin', but I really can't understand this. I mean ok, wordmarks, clean, nice feeling, but it's not even a personal type design, not even a type treatment, and there it goes in the gallery.**well, maybe It's just me. :)
The type needs not to be custom for the logo to be unique :)**Great work, mariqua. Looks very expensive and professional in its subtlety.
@Koma*Perhaps David, the site owner, just thought this was a nice example of appropriate simplicity.
of course that we all know that lesson with %22less is more%22, but if we all would start typing random %22nice'n'simple%22 words with the best top 100 typefaces of all times (incl. helvetica, frutiger, garamond, etc, etc), would they enter as well in the gallery? **Ok, I know that it's a subjective choice after all, and maybe I'm not the first one to ask these sort of questions, but this %22harmonic%22 mark is in the gallery for it's creativity, or for the %22guts%22 of the designer to push 8 keys on the keyboard?
koma, finding the perfect font for a logo is an art in itself.
well yes, I've heard this almost 10 years ago, and I'm spending maybe 4 hours (cummulated)/day searching trough thousands of fonts for various design and branding projects. but that's irrelevant, that's not the point, my last question is still standing. I just hope that I don't get (too) misunderstood.
%3E this %22harmonic%22 mark is in the gallery for it's creativity, or for the %22guts%22 of the designer to push 8 keys on the keyboard?**It is in the gallery, because it serves well as an inspiration item. *
i'm sure that almost every graphic designer addicted to typefaces wrote at least once in illustrator/freehand/photoshop some word in this style (let's say it %22clarendon-ish%22 :-) ). it's a very beautiful typeface, no argues here, I just don't understand how something like this can collect so much credit and serve as an inspiration item :)**ok, sorry for this interference.
i thought you made the typeface.*it is not too fair to the typographer...
Hi Koma, thanks for the comments. Minimalism is oft misunderstood, nay, despised, even. I like to say that the reading is in between the letters.**Maybe this can help shed a bit of light hiding behind this particular mark? http://designarchives.aiga.org/index.html?s1%3D2%7Cs2%3D1%7Ceid%3D229 or http://tinyurl.com/cg5ybk
Rob cubed. I started out with Egizio and greatly tweaked the letterforms as stated in my comment above. So then would David Berlow (the designer of this version of Egizio) be cheating out Aldo Novarese for working off of his original version? Or all type designers for that matter working off classic type, if you will?
Wow. I liked this before, but I find it amazing how seeing it as part of an entire identity system can make it that much better. Thanks for the link. This is beautiful.
great mark, great identity system. Thanks for the link.
This is a beautiful wordmark, with great attention to detail. The work showcased on the AIGA site really brings home how strong this type treatment is. Well done.
yeah nice type... i would personally add some sort of minimal symbol or icon, or something to make it a little bit more than just a nice type. but it is great. %22snug%22 indeed.
@cmeyers: take a look at her link to the aiga site: http://designarchives.aiga.org/index.html?s1%3D2%7Cs2%3D1%7Ceid%3D229*There are some cool illustrations that go with the business identity.
This looks scary similar to the Panasonic brand in both feel and intent. Or am I nuts?
...or maybe a combo between Panasonic and........for some reason this just feels so familiar.
@ixwa: Panasonic? Hmmm... They are very different in my opinion... **http://panasonic.com/images/header/panasonic_top_logo.gif**Very nice work Mariqua :)*
Thanks for the nice comments!
holy goodness! simplicity gets noticed. AIGA? nice! would not have expected that from first look...but it was used beautifully. an unexpected grace. i like how it was used as well as it was. nice illustrations presented in the AIGA page...
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