Harmonic mark

by mariqua • Uploaded: Mar. 28 '09 - Gallerized: Mar. '09

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Description: Marketing analytics firm
Status: Client work
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nido Mar. 28 '09

cool.. nice showcase too %3B)

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Muamer Mar. 28 '09

Yes! Harmonic %26 peaceful %3E Very nice, Mariqua!

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penflare Mar. 29 '09

what typeface is this? :)

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effectus Mar. 30 '09

@ penfalre**Looks like Clarendon.

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mariqua Mar. 30 '09

Thanks for the comments. It's actually David Berlow's Belizio, based on Egizio. A close cousin of Clarendon, but I liked this one more. Plus I did a fair amount of tweaking to the letterforms to make them as snug as possible.

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Koma Mar. 31 '09

no hatin', but I really can't understand this. I mean ok, wordmarks, clean, nice feeling, but it's not even a personal type design, not even a type treatment, and there it goes in the gallery.**well, maybe It's just me. :)

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epsilon Mar. 31 '09

The type needs not to be custom for the logo to be unique :)**Great work, mariqua. Looks very expensive and professional in its subtlety.

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Lawrence Anderson Mar. 31 '09

@Koma*Perhaps David, the site owner, just thought this was a nice example of appropriate simplicity.

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Koma Mar. 31 '09

of course that we all know that lesson with %22less is more%22, but if we all would start typing random %22nice'n'simple%22 words with the best top 100 typefaces of all times (incl. helvetica, frutiger, garamond, etc, etc), would they enter as well in the gallery? **Ok, I know that it's a subjective choice after all, and maybe I'm not the first one to ask these sort of questions, but this %22harmonic%22 mark is in the gallery for it's creativity, or for the %22guts%22 of the designer to push 8 keys on the keyboard?

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theartistt Mar. 31 '09

koma, finding the perfect font for a logo is an art in itself.

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Koma Mar. 31 '09

well yes, I've heard this almost 10 years ago, and I'm spending maybe 4 hours (cummulated)/day searching trough thousands of fonts for various design and branding projects. but that's irrelevant, that's not the point, my last question is still standing. I just hope that I don't get (too) misunderstood.

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epsilon Mar. 31 '09

%3E this %22harmonic%22 mark is in the gallery for it's creativity, or for the %22guts%22 of the designer to push 8 keys on the keyboard?**It is in the gallery, because it serves well as an inspiration item. *

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Koma Mar. 31 '09

i'm sure that almost every graphic designer addicted to typefaces wrote at least once in illustrator/freehand/photoshop some word in this style (let's say it %22clarendon-ish%22 :-) ). it's a very beautiful typeface, no argues here, I just don't understand how something like this can collect so much credit and serve as an inspiration item :)**ok, sorry for this interference.

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rob-rob-rob Apr. 01 '09

i thought you made the typeface.*it is not too fair to the typographer...

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mariqua Apr. 01 '09

Hi Koma, thanks for the comments. Minimalism is oft misunderstood, nay, despised, even. I like to say that the reading is in between the letters.**Maybe this can help shed a bit of light hiding behind this particular mark? http://designarchives.aiga.org/index.html?s1%3D2%7Cs2%3D1%7Ceid%3D229 or http://tinyurl.com/cg5ybk

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mariqua Apr. 01 '09

Rob cubed. I started out with Egizio and greatly tweaked the letterforms as stated in my comment above. So then would David Berlow (the designer of this version of Egizio) be cheating out Aldo Novarese for working off of his original version? Or all type designers for that matter working off classic type, if you will?

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ryantoyota Apr. 01 '09

Wow. I liked this before, but I find it amazing how seeing it as part of an entire identity system can make it that much better. Thanks for the link. This is beautiful.

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mister jones Apr. 01 '09

great mark, great identity system. Thanks for the link.

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patdryburgh Apr. 06 '09

This is a beautiful wordmark, with great attention to detail. The work showcased on the AIGA site really brings home how strong this type treatment is. Well done.

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cmeyers Apr. 07 '09

yeah nice type... i would personally add some sort of minimal symbol or icon, or something to make it a little bit more than just a nice type. but it is great. %22snug%22 indeed.

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patdryburgh Apr. 07 '09

@cmeyers: take a look at her link to the aiga site: http://designarchives.aiga.org/index.html?s1%3D2%7Cs2%3D1%7Ceid%3D229*There are some cool illustrations that go with the business identity.

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ixwa Apr. 08 '09

This looks scary similar to the Panasonic brand in both feel and intent. Or am I nuts?

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ixwa Apr. 08 '09

...or maybe a combo between Panasonic and........for some reason this just feels so familiar.

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Siah-Design Apr. 08 '09

@ixwa: Panasonic? Hmmm... They are very different in my opinion... **http://panasonic.com/images/header/panasonic_top_logo.gif**Very nice work Mariqua :)*

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mariqua Apr. 19 '09

Thanks for the nice comments!

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alldesign Jun. 24 '09

holy goodness! simplicity gets noticed. AIGA? nice! would not have expected that from first look...but it was used beautifully. an unexpected grace. i like how it was used as well as it was. nice illustrations presented in the AIGA page...

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