Awesome Industries

by mabu • Uploaded: Nov. 15 '09 - Gallerized: Jan. '10

eab6ee47995e9aa90e1ed8e1cde8165d.png

Description: Ambigram made for Awesome Industries. Still wip.
As seen on: mabu.dk

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Tags: industries awesome mads burcharth mabu
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Lets Discuss

Momentummagazine Nov. 15 '09

Looks really good. The only thing that's bothering me is the middle 'e' and 'o'. I think they can be a little more pronounced and still be legible. What do you think?

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michaelspitz Nov. 15 '09

Read it right away! Very nice!

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milou Nov. 16 '09

this must be some awesome industries.

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artboy Dec. 09 '09

Clever stuff man, really good.

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barryconvex Dec. 09 '09

Sorry, but this looks terribly forced. I see nothing gained using an ambigram when the font looks so sub-par.

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eziemac Dec. 09 '09

I disagree with barry, I think it is nearly done and i instantly read 'awesome'

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logoboom Dec. 09 '09

I read it easily as well.

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barryconvex Dec. 09 '09

I%B4m not saying it%B4s not readable. But simply rotating the a and w, there are hundreds of better options for a font, like this one: %22awesome%22

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logoboom Dec. 09 '09

But it's an ambigram. The letters have to be rotated.

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barryconvex Dec. 09 '09

Ah well. Quite simply: I don%B4t like the font, because the choice doesn't make sense to me, it looks far too old fashioned. Of course, I could be mistaken and Awesome Industries needs one. I automatically associate the font with punk / Motorhead T-shirts.

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logomotive Dec. 09 '09

%5E WOW how long you been designing? This is GREAT!

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mabu Dec. 10 '09

Wow, thank you so much guys!

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mabu Dec. 10 '09

barryconvex: No offence, but your arguments doesn't really hold. It's a individual discussion whether **you** like the typeface or not - the client picked it out themself. Like logoboom told you, the whole point of ambigrams, is that the letters have to be rotated, in order to be read from both ways.**I also wrote in the description, that the project is work in progress - so it still needs some tlc.

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Wizemark Jan. 21 '10

well.. this is awesome!

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bluescue Jan. 21 '10

oooh... so awesome! nicely done!

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tass Jan. 21 '10

Beautiful result congrats!

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serhos Jan. 22 '10

Another great work from you man!

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brandclay Jan. 22 '10

great ambigram! my only complaint would be that there is NOTHING special about the 'industries' text -- gotta compliment the font somehow!

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himikoden Jan. 22 '10

Genius! @brandclay - I disagree. If you mess around with the non-important text, it takes away from the main part of the logo, which is in the name 'awesome.' 'industries' MUST be nothing special so all the attention gets put on 'awesome'.

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mabu Jan. 23 '10

Thanks for the comments guys. It really means a lot to me.

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cseven Jan. 23 '10

Wow! How did I miss this one. Great ambigram Mads.

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brandsimplicity Jan. 24 '10

The more I see this the more I want the TShirt!

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premal123 Jan. 24 '10

i just love ambigrams.

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mabu Jun. 16 '10

You guys are to kind. Thanks!

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oronoz ® Jun. 17 '10

like andreiu says, awsome!!

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JoePrince Jun. 17 '10

Can I float this again Mads? Always loved it.

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raja Jun. 17 '10

That is great to conceive that all on your own. As a love of ambigrams I know the time, dedication and mastery involved in constructing one that works - congratulations!**On a side note, have you seen this?** https://www.wowtattoos.com/tattoos/designs/ambigrams/View-All/Awesome-style-L-ambigram-tattoo-design.html

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mabu Jun. 18 '10

Muy apreciado amigos.**@raja: Thanks a bunch mate. You are absolutely right. Ambigrams can be a tough nut to crack and the identity for Awesome Ind. was no exception. Hadn't seen something similar until now, thanks for letting me know.

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raja Jun. 21 '10

no problemo - that's why we are here

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james ewin designs Sep. 13 '10

Mate, your typography is insane!! Beautiful work.

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mabu Sep. 14 '10

I'm thrilled. Thank you gents!

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yelds Aug. 18 '11

indeed it is awesome!

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